Cryptocurrency and blockchain technology has added a new dimension to the advancement of technology. It has geared up the transaction process to another level that we can complete any transaction without any physical currency. It only requires virtual coins and blockchain network that enables users and entrepreneurs, users and users as well as the entrepreneurs and entrepreneurs collaboration.

Merculet is the blockchain technology providing an organization that utilizes the focuses on the transactions from the Internet of Information to the Internet of Value. By using the blockchain network Merculet transform the relations of customers, producers, and investors that enable the users for monetizing attention that also helps to grow the enterprise businesses.Merculet uses attention based methodology to avoid the contradiction between the exponential growth of information in the mobile internet and also to the finite user attention.

Components

Merculet has built up the Attention Value Network for the MVP tokens to connect with the supply and demand with an open protocol suite promoting a virtuous circulation over the components. It has built three components that will help the clients to have a faster experience:

• UAV or User Attention Value is one kind of evaluation system that measures the value of the users’ attention integrating with traditional reward point system.
• UAT or User Attention Tokens designates the tokens for the entrepreneurs anchoring the basic MVP and enables the synergy and the exchange of value to the entrepreneurs.
• Open Content Platform has built with the consensus base that makes the sources of user attention that also encourages the user ecosystem actively by promoting the global content as participants.

Goals

Merculet has been operating their business setting with the goal. It is the Chief Growth Officer f Global Entrepreneurs that use the blockchain technology for transforming the relations into one-stop solutions. This also enables the global users to monetize their attention. The growth of the business helps the enterprise with a mutually positive feedback ecosystem that redistributes the trillion dollars value-driven economy.

Merculet wishes that every user should be benefitted from the blockchain technology without making any changes of habits to cherish the user achievement with the rapid growth of Merculet to provide some deeper values.

Protocol Suits

Merculet has some suits of protocol to fulfill the user’s expectations. The protocol suits consist of some series and run with the help of DApps of Decentralized Applications. Such protocols are

• ATP or Attention Tokenization Protocol digitize the user behavior by rating the user attention and translation of user attention to the effective Proof of Work.

• ARP or Attention Reward Protocol that rewards the user in accordance with the user’s rate and support multiplying the rewards to gain budget providing a group of protocols I term of making help to the parties’ encouragements.

• UCP or Universal Content Protocol contains a group of sub-protocols for supporting the entire content distribution process.

• UIP or Universal ID Protocol unites with the ID services allocating the users, contents, businesses and other IDs and for using those IDs in some relevant business cycle for unification.

Methodology

The Methodology is Merculet is based on the user attention. The contradiction is in between the exponential growth of information in the middle of the finite user attention that makes the attention scarce resource. The technology turns their attention into a tangible value and provides a foundation for realizing the new growth model for taking the user attention as the core link.

The core attention to gain the attention growth is the attention of traffic which is essential for the enterprise acquiring, evaluating, motivating and operating. Similarly, the attention f the users will move towards the certain products or services that considered as recognition and loyalty of enterprise.

At Merculet users will pay attention in terms of becoming the part of the enterprise’s value. Users will pay attention to becoming part of the value and get rewarded that provides the users with the value of measurement and conversion. It is also a true form of the community of interest which is able to obtain a sustainable growth and will make Merculate be the leading service provider.

Website : https://merculet.io/
Whitepaper : https://drive.google.com/file/d/1J49EDgvidOnUTG3EktoCeVVgpJ1ArjpY/view
Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=822792