Introduction

The Merculet company is going to bring cryptocurrency into the world of online advertisements. Most people think of online advertisements as being annoying. Which is why most people are bound to ignore almost all online advertisements they come across. After all, why would they not, because most of these ads are annoying. However, even though most people just tend to ignore all these online advertisements firms all over the world continue to spend billions of dollars in online advertisements every year. In fact, as the years go by firms continually spend more and more money on ads than they did ever before. Which clearly means that the future of ads is the internet. But there is a problem with this future, most people tend to ignore almost all if not all ads they see on the internet. Advertisers know this but they continue to funnel more and more money into online advertisements. This problem right here creates an enormous opportunity which Merculet plans to leverage by bringing crypto currency into the field of online advertisements.

The two primary topics that will be discussed in this article are what the Merculet company revenue model is and how it works, and how they generate demand for their cryptocurrency.

Merculet Business Model

The Merculet company plans on using cryptocurrency to reward people in exchange for adding value to their ads. Rewarding people in exchange for curation of content is not a new concept for crypto companies, a few other crypto companies already perform such a service and they are all thriving. Merculet separates itself from it’s competitors based upon the specific type of content that they will be curating, they will reward people for adding value to ads. Just viewing ads does not result in any curation rewards. The only way to earn rewards is to add some value to the firm’s advertisements by liking it or commenting on it. An important aspect to remember about this method of getting exposure for ads is that it has a literal human touch to it which might make the ads more reliable

Example of how Merculet Works

Merculet will break down the rewards on a tier based system, the system relies upon how much value a person is adding to the firm’s advertisement. A simple example to explain how the reward system will work; imagine company X is advertising product Y, and that there are 4 people trying to add value to this ad, man1, man2, man3, and a girl. The girls just views the ad and does nothing more, then she will receive no rewards, because she added no value to the ad. Man1 likes the ad, for liking the ad, man1 will receive some rewards, because he is in tier 1. Man2 leaves a positive review for the ad, this will result in Man2 receiving more rewards because he is in tier 2. Man3 shares the add on his social media, such as Facebook, Man3 will receive a higher reward, because he is at tier 3. This example is only intended to explain how the rewards may work, it is entirely up to the firm what the tiers will be based upon. Firms will buy Merculet tokens from Merculet, and will offer them to people in exchange for adding value to their ads, the amount of tokens awarded will be based upon which tier the persons ad ranked in. The ranking of tiers will be based entirely on how much value the firm believes the person is adding to the firms ad.

Creating Demand for their Cryptocurrency

As mentioned earlier in this article, firms will buy Merculet tokens from Merculet to pay for exposure. Firms want their ads to gain popularity so that they can get their message across, and it comes as no surprise that they are willing to pay billions for this service. People want to make money, which means there will be no shortage of people willing to essentially advertise the firm’s ads in exchange for Merculet tokens. The more ads people work on the more money firms will spend on Merculet tokens which will create a steady stream of demand for the Merculet tokens.

Website: http://merculet.io/

Whitepaper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf

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