Agree, if you just create an artificial futures market for the potential enjoyment of future product owners it is way to easy to manipulate.
There needs to be stronger ties to either actual product (sales) performance, or some other kind of real world factor.
Could be interesting to create it as a tokenized microsecurity, where some portion of the profits generated form the sale of the product accrue to the token holders.
(Though that would at this stage be a regulatory shitshow...)