KIND ADS - a platform that takes advertising to the next level

Advertising is making a thing known to people commercially on a large scale. A good ad tells you that you need something even before you think you do. Advertising helps to keep consumers informed about new products or services available at their disposal. The main aim of advertising is to sell.

During the course of our day to day activities, we see different ads. These ads are inundated with messages, these messages enable us make decisions. How to look, what to wear, how to talk, what to eat, how to eat, how to smile, how to wave, what our homes should look like, how to meet new people, these are some of the decisions that ads enable us to make.

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However, there are some problems with ads. Let us look at them:
Internet Advertisement and It’s problems
Every internet user at one time has struggled with advertisement. Take for instance, I am browsing through a website, and at each loading of a page, I am greeted with a pop-up advert. This ruins my user experience. Even though, the amount of revenue generated from online advertisement is growing, more users out there are like me, we are getting our user experience being ruined all for spam and pop-up adverts. This problem is not just peculiar to just the users. It actually affects everyone involved.

The companies that advertise (also know as Advertisers):
Companies pay heavily for putting up adverts. However, most of these adverts are inefficient. I personally took a survey among 5 of my friends. I asked them if they actually clicked on pop-up ads and end up buying something. Only one of them admitted to doing that. This shows how inefficient pop-up ads are. The companies go through a third party, who charges the companies heavily to put up the ads. The third party has almost no control as to the quality of audience the ads are being presented to, and the third party do not care. So at the end of the day, the ads are inefficient. This means, the company has paid heavily for an inefficient advertising.

The Publisher:
The publisher is someone that works with an advertising agency. The advertising agency is in control of an ad-space and sells the ad-space to whoever they want to for a fee. For example, a masculine website could sell its ad-space to a feminine targeted ad. This means, that the advertisement is not relevant to the user-base, and therefore ends up being cost ineffective.

The User:
Everyday, while users browse through the internet, they are made to see ads that are intrusive and irrelevant to them. If I am browsing through a masculine website, and an ad about a feminine drug pops up on my screen. There is a very high probability of me finding the ad intrusive and irrelevant. In addition to this, websites have the habit of selling user information with little or no regards for user privacy. At the end of all these, the end user is the one that is greatly affected, by decisions albeit not made by him/her.

KIND ADS to the rescue
Kind Ads is a decentralized advertisement platform. The Kind Ads protocol is the heart of this platform. Kind Ads intends to remove the middle man from between companies and end users. This would be achieved by the use of blockchain. This is a great advantage for both the Publishers and the Users

For the Publishers: the era of late payments, fees and commission would be a thing of the past with Kind Ads. Also, publishers can also determine the companies that advertise to their users. This would no doubt, increase the importance of publishers.

For the Users: with the removal of third parties, users don’t get intrusive and irrelevant ads. Let us look at a case scenario. My mom bought a deep freezer recently. In this case, my mom is the user and the lead. Companies paid just to ensure that my mom buy from them. However, with Kind Ads, the story would be different. If my mum had used Kind Ads, all she has to do is to enter her information, so companies that sell deep freezers could bid for her attention, hence she wouldn’t get intrusive and irrelevant ads. This means, my mom would get commission on her buying a deep freezer. Also, only deep freezer advertisement would be targeted to my mom. The fun part of all this is that, my mom can choose to remain anonymous during all this, and also, she can opt-out of the ads entirely.

How does Kind Ads change the interaction between companies and their potential demographic?
Kind Ads would greatly change and improve the ways in which companies interact with their potential target users. Kind Ads achieves this by giving companies a direct access to potential target users. This means, companies no longer get inefficient advertisement. Also, companies end up paying for ads that goes directly to their target users. This means cost effectiveness.

How does decentralization help combat large corporations currently dominating the advertising space?
As typical of every field, large corporations often dominate. In the case of the ads-space, the story is no different. Large corporations such as Alphabet (Google), Facebook dominate the ads-space. This means, that these corporations dictate prices, and also set beneficial conditions. This leads to a very unbalanced market-space, and at the end of the day, publishers and users are the ones that are being exploited. These large corporations are the third parties. They don’t care about the target user for the company, they don’t care if the ads they give are intrusive to the users. They are only concerned with themselves.
However, with decentralization achieved by blockchain, these would eliminate the third parties (in this case, the large corporations). Companies would end up getting direct access to their target users for a low cost. Publishers would decide the type of ads that get to the users, publishers also get faster payments. The end-users no longer get intrusive and annoying ads. In the end, everyone wins.

Kind Ads Tokens
The Kind Ads platform would run on KIND tokens. Companies that plan to advertise on the platform would pay with KIND tokens for marketing services that are rendered. Users and Publishers can earn KIND tokens. This ensures a continuous flow of money in the platform, as well as giving publishers and users a way to cash out.

CONCLUSION:
Kind Ads is a great and remarkable improvement to the way advertising is done. The Kind Ads platform takes a look at the problems facing the ads-space and fixes them. With Kind Ads, Users are not choked with unnecessary ads, companies get efficient adverts for a low cost, publishers can not be exploited. All these are reasons why Kind Ads should be embraced and employed in the ad-space.

For more information, check out
Kind Ads Website
Kind Ads WhitePaper
Kind Ads Twitter
Kind Ads Telegram
Kind Ads FAQ

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