Kind ads is here to revolutionize the advertisement industry

kally (46)in #crypto • 6 years ago (edited)

Advertisement is a major pillar of business because no matter how good your product or service is if you are not able to reach out to people telling them about how good it is and being able to convince them about it you won't be able to meet your expected sales, now advertisement is a very delicate issue because the audience matters a lot. let's imagine i was advertising very durable car tyres to you, no matter how convincing i might sound or how durable they might actually look if you dont own a car you wont even contemplate buying them.
In modern Times like this advertisement is mostly done on the internet, there is no day you dont use the internet without coming across one advert or the other. Sometimes this adverts may be annoying because they might not relate to the page you are on for example if am browsing on a site to download tv series and i see an advert related to something entirely different i might not be interested and sometimes this adverts are aggressive in the sense that you click on a link and instead of taking you to the page you want to go to it redirects you to an entirely different site. now am sure you would probably have experienced that and trust me it can really be annoying. This isn't good for you the user and the advertiser who has spent a lot to put an advert your not interested in seeing. The question now is how can advertisement be carried out in the most efficient way that both the users and the advertisers benefit, allow me to introduce kind ads and its solutions to the problems faced in advertisement

WHAT IS KIND ADS AND HOW WILL IT IMPACT THE WORLD OF ONLINE MARKETING?
Kind ads is a decentralized advertisement platform with the kind ads protocol at the center of the platform allowing publishers to be ranked by how trusted they are by users, this help advertisers in making decisions on which publisher to patronize. Users can also earn by viewing ads, sounds interesting right? finally not only do the publishers and advertisers benefit from advertisements but even you the user can earn tokens, this way a user can indicate which adverts he is interested in lets say i love playing video games a lot each time a new game is released I will be notified and i will earn tokens by viewing the adverts also the publishers won't waste time advertising to people who might not be interested but now would have a population of users eager to view this adverts

HOW WILL CUTTING OUT THE MIDDLE MAN FROM ADVERTISING BENEFIT PUBLISHERS AND USERS?

Cutting out the middle man from advertising would benefit the publishers because the cost of delivering this adverts would be greatly reduced since they would be no more need to pay middle men but will now interact directly with the users. The users on the other hand would get part of the money that would have been spent on purchasing the services of middle men by the publishers. Publishers will also be able to control who advertises to their users and won't have to bother about late payments because they can cash out instantly on a daily basis.

HOW DOES DECENTRALIZATION HELP COMBAT LARGE CORPORATIONS THAT ARE CURRENTLY DOMINATING THE SPACE?
A decentralized ecosystem will help publishers and advertisers comes together and advertisers would be able to run direct advertising campaigns targeted to subscribers across multiple publishers. Publishers will be scored via an algorithm on the kind ads protocol, and advertisers can make decisions on which publisher is suitable for them. If advertisers can now get the services of publishers at a cheaper rate with greater efficiency they would be left no choice but to bycot the big corporations currently dominating the space.

HOW COULD KIND ADS CHANGE THE WAY COMPANIES INTERACT WITH THEIR POTENTIAL DEMOGRAPHIC?
Through kind ads companies will be able to relate with their potential demographic in a more friendly way with less intrusive adverts and also their potential demographic would be a population of people interested in this adverts not just a population of random people who might not be interested in the adverts as the case is with the conventional form of advertisement available now. It will also grant users the privilege of opting out of this adverts at any time.

kind ads Team

kind ads has an all-star team with very strong advisers.