One of the most popular websites in the world just gave several cryptocurrencies the green light.
Yahoo.com announced this week that they have partnered with financial API developer TradeIt, which will allow users to buy and sell cryptocurrencies from within Yahoo finance.
Well that is handy!
A quick look at Alexa.com shows that Yahoo.com is the 6th most popular website in the world, as well as in the United States:
How will it work?
Similar to how the stock trading features work on yahoo finance, users will soon see "buy" and "sell" options next to bitcoin, ether, and several other cryptocurrency prices.
After clicking one of those buttons and initiating a trade, users will be instructed to login to an external brokerage account such as Coinbase or Robinhood.
Upon doing that, they can then execute the buy or sell order without actually having to leave the yahoo finance platform.
A couple quotes from the parent company of Yahoo on the new feature:
“As the leading provider of financial data, insights, and editorial content, we are constantly looking for ways to better serve audiences on the Yahoo Finance platform."
“We first launched our integration with TradeIt one year ago, allowing people to trade on Yahoo Finance for the first time ever. We’re excited to expand this offering to cryptocurrencies, further connecting our passionate community of investors with relevant utilities on our trusted platform.”
The new features are set to be rolled out shortly.
Currently the new features on not available on the yahoo finance web page.
The "buy" and "sell" features for cryptocurrencies are only available on the iOS version of the yahoo finance mobile app.
However, Yahoo said they are currently testing the new features and plan to launch them formally on all their web pages and apps within the coming weeks.
While this news isn't earth shattering, it provides yet another way for people to gain exposure and access to cryptocurrency trading.
Something that was much more difficult at the start of 2017 compared to where we are now.
Stay informed my friends.
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