simplyBrand: Genuineness in Branding
When the mental evolution of humankind had reached the level of cognitive revolution state and the modern world has established, branding era started. It's such a dominant factor in today's world that merely the brand of any product simply sufficient enough to be sold for that product now and then. We could easily find examples for this argument among so many categories and branches. For instance, a specific brand which is a half-eaten heavenly fruit is basically dominating PC and smartphone sector. At first, it promoted its brand with quality and innovation and now people would get in line before three days the launch of new products. In this conditions of commerce realm branding is the most important part of the success.
On the other hand, if you are a well-known brand for globally then you are in a great danger zone since there would be so many fakers want to get benefit from your famous brand without paying any effort but just copying your brand. Once, some countries were known for their success in these process but the world is changing and thrones change hands. One can easily find too many fakers from all around the world if research being conducted.
Big brands are getting more and more sophisticated when it comes to protecting their brand value but fakers don't stop and they keep up with the development and they are also finding new ways to make more genuine like products.
Another rising problem about branding is that worlds commerce appears to be going through online shopping more and more every year form the common shopping methods. The volume of e-commerce is getting weight every year and expected 12% of all trades in 2019. And when we consider the nature of e-commerce, getting faked is far more easy in it.
What is the solution, then?
The ultimate solution for this modern era illness is coming from the blockchain technology and AI which are being combined by the simplyBrand.
What is simplyBrand?
simplyBrand is a complex platform and ecosystem which combines blockchain, AI and crowdsourcing to demolish the online e-commerce counterfeiting. The amount of money which spend on online shopping cannot be ignored and a significant number of customers don't really in the position to differ original product from the forged one. simplyBrand platform is just established to prevent this fakery.
How simplyBrand Operates?
The simplyBrand ecosystem has two core elements which are AI and machine learning system and blockchain part.
•AI Technology & Machine Learning
This part of the system is to identify the fake producers and create a complete database for the companies which are in the demand for protecting their products and brand from the counterfeiters.
•Blockchain Technology
Getting the advantage of the distribution of information of blockchain technology, simplyBrand efficiently spread the database to bring immpassable barriers to cheaters and create an exponentially increasing difficulty for them to get rid of the business they are in.
The ecosystem parts have action flow as;
•Identification
E-commerce floors will be examined regularly for merchandise data to build an increasing database with millions of product profiles. Subscription of simplyBrand database creates an immunity since there is no escape from the blacklist.
•Verification
The information and data which are obtained from the sources will be examined by utilising AI, Natural Language Processing, semantic analysis, image recognition technology and Human layer to validate whether a presented product is authentic or forged.
•Enforcement
If a product is approved to be false, then a Third-party will be able to access the merchandise data, exclude offending product pages and report the state of their trade to the platform and claim their awards.
SBA Token
The activation of the human layer of the platform strictly depends on the SBA token utilization. SBA tokens will be the rewards for the attendees and could be used to purchasing or any other convenient ways.
Token Info
SBA token is an ERC-20 standard token which has a total of 1 billion supply.
Final Words
simplyBrand platform could easily be the ultimate solution for the counterfeiting which is rapidly increasing all around the world along with an e-commerce option for the customers. The system has a sophisticated and brilliant flow of work which is multi-layered working principle including human attempt and AI-blockchain combination. Simply, one of the sparkling projects of the year.
Author: basicnecromancycr
In terms of branding, Simplybrand is unique because blockchain has never been used in this regard.
simplyBrand is a complex platform and ecosystem which combines blockchain, AI and crowdsourcing to demolish the online e-commerce counterfeiting. nice project
I can say that SimplyBrand project team produce serious solutions to brand fraud.
simplyBrand is a complex platform and ecosystem which combines blockchain, AI and crowdsourcing to demolish the online e-commerce counterfeiting.
developing technology and detection of fake products with very difficult to identify. Thanks to this project, we will not be afraid to buy products.
NFC or RFID technologies go into their products, but the results are still limited and costs are still high, but this project will solve them completely!
Thank you for your detailed information about the project.
Greetings @hopelivescr
I love to see projects that combine artificial intelligence and blockchain technology, e-commerce is a giant market and simplybrand aims to help people who use this market, I think a good project.
Enjoy your day, Piotr.
A project to facilitate the verification of the products of e-commerce sites with the help of bulk product inquiry
simplyBrand can be a serious solution to fight counterfeiting and quality production.