INTRODUCTION

There is nothing galling and annoying than you watching your favourite video on YouTube or reading an interesting article and some irrelevant ads just popped up your way. Sometimes, you just want to relax and watch or read an article without touching your mouse or press the escape key on your keyboard to close these uninvited ads on your monitor. But yet, they still will not go. You absolutely have no control over them especially with giant networks like Google and Facebook. You actually desire you can take them off and perhaps put them in a place; somewhere you can actually get back to them if need be.

THE KIND ADS GOOD NEWS

No more worries, I will introduce you to a KIND of ads manager that you help eradicate those unwanted ads on your way as you explore the internet.

What is Kind ads?

Kind Ads is a decentralized advertising platform that manages ads between users, publishers and advertisers in blockchains networks. It a platform aimed at changing the methods in which publishers and advertisers benefits in a more mutual manner. On its protocol, users will be able to manage what ads they would encounter and only the ads users are interested on are made available to them. In other words, it is a type of advertising that is permission based. That is, users determine what ads they are to receive. This Kind ads is based on the ethereum network because of it flexibility and robustness blockchain platform.

THE PROBLEM

The Users’ problem:

Just in our introduction section, there is nothing as irritating as having an unwanted ad popped up your way while you surf the web. It is something we do not have much control over since these ads are placed on the site we visit by owners of such sites (publishers). Sometimes, we wish to quit some certain jobs or sites due to the many of ads piled up to be popped up which are very annoying most times. Also, users’ information is illegally taken by websites without the legal permission of such users or regards for users privacy.

The advertisers’ problem:

Companies or organizations that are ready in putting up ads, pay high fees for adverts of their products that might not even be visited by the end users. I would confess that I barely visit or purchase an item using ads. So companies that own such products would be running at lost if users like me crowd the internet without visiting their products via their ads. Also, the advertising company goes through a third-party (publisher) service that in turn charges a fee to put up the advertisements on their platform. The advertising party (company) on the other hand does not have easy access to publishers that can reach their audiences. They also have little or no control as the type of audience their ads are being accessible to.

The Publisher’s problem:

Publishers also have issue with their advertising agency (those who have the ad-space). These agencies controls the ad-space allocated to publishers. For example, the famous Linda Ikeji’s blog in Nigeria has to request ad-space from BlogSpot and wordpress before she can add some ads on her blog.

Problem of the Giants corporations:

Another problem arises when Corporations such as Alphabet (Google) and Facebook controls a large portion of the ads market. This means they can fix price and set conditions that benefit them the most rather than all parties involved. This leads to a marketplace which is unbalanced and takes advantage of publishers as well as users since there is no much competition. Without alternatives, these corporations can continue to charge a large commission, while retaining control over the distribution of ads since there are no many corporations like them to challenge in the ads market.

SOLUTION AND BENEFITS OF KIND ADS INITIATIVE

There are a lot of benefits attached to the Kind ads advertising method ranging from the internet users to publishers and advertisers. With the decentralized advertising with Kind Ads initiative, it aims to connecting business directly to their targeted audience using Blockchain technology to remove third party between the business and the end users.

Solution and benefits to the Internet Users or visitors:

Users will have choice in viewing ads to be accessed

With Kind ads, users will be able to get direct access to ads from the advertisers or company without the publishers such as Facebook and Alphabet (Google). Also, the kind ad is ken in creating an advertising platform that is user-friendly base to notify users of ads that might be relevant to them via emails without bombarding them with a lot of ads that might not be relevant to the users. Kind ads will also protect the privacy of users from other users since it does not require users to involve their personal privacy or information.

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User friendly platform

The users also benefits in the sense that companies sort for them to purchase their products not only by pushing notifications or emails but also making available products users might be interested in. This is done as users give credible and detailed information about themselves and what they want to buy. Companies who have such product will notify such users and users will make choices from all companies with the product they might be interested in buying. Users can also decide to opt-out the offer if they decided to or be anonymous.

Solution and benefits to the advertisers:

Advertisers will be able to make money from their products being advertised

The Kind ads is also interested in the advertiser’s welfare by helping them cut down or minimizing the middleman’s expenses they had to pay for their product to be advertised. They also get paid as their channel is created.

Solution to the Publishers:

Kind ads also enhance publishers to only convey to their users relevant ads through push notifications and emails to individual users. They do not have to deal with ad networks, fees, commissions and late payments. They can also determine who advertises to their audience, prioritizing relevancy among them.
Payouts to publisher are also instant as payments are made in KIND tokens that can be transfer as quick as possible.

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Instant pay in KIND tokens

How would Decentralization of advertising products on Blockchain networks help combat giants corporation from a kind of monopolized advertising that is channeled only to their interest?

Giants Corporation like Facebook and Google as we have discussed determine prices of placing ads in their platform. This will, to a high extent, benefits their sole interest. They have control of all price fixed on advertising on their platform without the consent of those patronizing them. This will in turn render price for advertising on their platform very expensive to advertisers and also bombard users with ads not relevant to them since they do not have idea of audiences they are to advertise to.
Decentralization of advertising products on blockchains networks will help fight these giants corporation by creating a form of a competitive environment in the market as publishers and advertisers as well as users will patronized platforms that has such attributes as the Kind ads possesses. These attributes or development include the push notification and emails. Since these methods are not to crowd the audience with irrelevant ads, users will gradually shift from these giants networks to the Kind ads ecosystem.

Kind Ads (KIND) Tokens Benefits to users and publishers

The Kind Ads economy will run on KIND tokens. This means advertisers will only pay with KIND token for advertising on the Kind ads platform. On the other hand, users can also earn these (KIND) Tokens. This will ensure a continuous injection of money into the system, as well as a way for earners to cash out.

The kind ads token network

Other benefits Includes:

According to the Kind ads white paper, other benefits will include:

Key Functionality for Users:

1. User Opt-Out
2. User Opt-In
3. User Flow
4. Token Impact
   

   Key Functionality for Publishers

5. Publisher Onboarding
6. Channel Choice & Tracking
7. Advertiser Choice
8. Reward
9. Token Impact
   

   Key Functionality for Advertisers

10. Advertisers Onboarding
11. Channel Choice
12. Ad Upload
13. Token Impact
    

    Key Functionality for App Partners

14. Integrating with the Kind Ads Ecosystem
15. Integrate with the API
16. Agree to accept tokens as payment
17. App Partner Flow
18. Token Impact

Teams and Advisors of the KIND ads initiative

The team of this initiative are a group of educated and wealthy individuals who are ready to bring a change to the blockchain and putting an end to irritating ads to users and minimizing cost for publishers and advertisers.
They are:
Saulo Medeiros, the Co-founder and chief executive officer of the initiative; Rafael Mayrink, Director of Operations; Jaime Sanchez, Lead Blockchain Developer and Caio Beleza, Digital Marketing Specialist.

Also, the Founding Advisors includes:

Neil Patel, Founder of QuickSprout; Saber Aria, Co-Founder and CEO BeyondBlocks ; Trevor Koverko, CEO of Polymath; Jay Westerdal, Founder of Domain Tools; Krutal Desai, Head of Special Projects at Wordpres; Jonathan Cronstedt, President of Kajabi and Eric Siu, Founder of Single Grain Marketing.

For more details about the team behind the KIND ads initiative read about them here.
For more information visit:
KIND ADS website
KIND ADS whitepaper
Kind ADS Twitter
To participate in subsequent contest follow @originalworks and also follow this contest on: Kind ads Originalworks contest.

Thank you for reading

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