According to an announcement posted on Facebook by Rob Leathern, Product Management Director, the company will nuance its position towards crypto-related ads. At the beginning of the year, Facebook announced a "blanket ban" on all crypto ads, causing quite a bit of havoc for traders.

The new policy states that:

[...] starting June 26, we’ll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers. But we’ll continue to prohibit ads that promote binary options and initial coin offerings.

Advertisers who want to promote crypto-related products must submit an application and get whitelisted.

In my opinion, this is a much more profitable position, both for Facebook, which probably saw a relevant decline in revenue from the fintech niche (after they decided to ban all crypto-related ads), and for legit blockchain startups which could leverage now the huge audience that Facebook still offers.

The markets didn't react to this too much, there's still red across the entire spectrum.

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I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me @dragosroua.

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