The best thing about this concept is the simplicity. The fact is, crypto is not easy to trade and there is a steep learning curve. Most experienced traders use several different exchanges which can be difficult to manage. Having funds scattered across different exchanges can be extremely confusing. This difficulty has prevented some institutional investors, the big money, from entering into our space. By the way, they just had their token listed on an exchange. Source : kucoin.com/news/772-20