Qiibee :True Reward for Loyalty

As part of efforts to appreciate customers for frequently patronising their brand,companies often reward them with points, which when accrued overtime could be be redeemed by purchasing goods at the same store,usually at a discount rate. These may take various forms such as coupon codes,loyalty cards,gift cards etc ,however they all have one objective: to give incentives.All such schemes are referred to as loyalty programs .
As a loyal customer to various brands myself,I must confess that juicy as it sounds,there are indeed downsides to this. Topping the list for me would be having a swelling wallet containing quite a number of loyalty cards which I have to constantly reassure myself that I'd finally get the need to cash-in on someday.
For instance,my love for pizza means that whenever I'm rewarded with loyalty points at Domino's,I get to redeem them almost as soon as I get them.Sounds good right ? The same ,however can't be said about my Airmiles card which is almost as aged as my birth certificate,the obvious reason being that I'm not a frequent traveler.I realised that just like me ,there are millions of other customers whom for one reason or the other ,haven't been able to redeem their loyalty points.Worse still,many don't even realise they have them .
The rigidity and zero interoperable nature of these loyalty programs are definitely to blame for the difficulties in redeeming them.Customers will always have stores they patronise more frequently than others. But does this mean that loyalty points gotten from either of the rarely used stores should waste ?
For me,true customer appreciation doesn't just end at offering loyalties,infact,it only begins there.Companies have to replicate same efforts in ensuring that the hard earned loyalty points can be easily and effectively redeemed or risk the purpose of loyalty programs being defeated.
However,all these will remain a mere fantasy until a major overhaul of the system is implemented.

The Qiibee Solution

For a minute, close your eyes and imagine if all your loyalty points on Amazon,Sephora,Cohl's,Jcpenny,Saks,McDonald's
and your other favorite stores could be exchanged into a unified points acceptable by other brands.Splendid feeling right ? Thought so too!
Again, think about the bee who gathers pollen to make honey. It's quite fascinating that both literally and figuratively,the queen bee is quite reminiscent to Qiibee which aims to gather the scattered fragments of the loyal program sector.

Quibee is a loyalty program platform built on blockchain technology with the aim of unifying the loyalty program sector. It integrates various brands on the platform and permits the exchange of various loyalty points from different companies to a central currency which can be used for purchases in any of the companies integrated on it .
For example, if Airmiles and Domino's were integrated on Quibee,I could exchange Airmiles points and that of Domino's for QbP(an ERC-20 token used for transactions on the platform)which in turn can be redeemed at any of both stores.This leads to a more flexible,less fragmented,unified,more accommodating and more effective loyalty schemes,not forgetting a more handy wallet for me !
Why Qiibee?
Unification of Loyalty Programs: Qiibee provides a platform which will help solve the problem of unredeemed loyalty points since they can be exchanged and used on other brands integrated on the platform.
Restoration of purchasing power : A recent survey has shown that loyalty programs affect choices made by customers. This impedes on customer purchasing power and this shouldn't be the case .
By creating a unified platform,Qiibee conveniently tackles this issue . Customers can now choose where they want to shop and what they want to shop for , prioritising their choice instead of loyalty points.
Security: Nowadays ,it's no surprise what companies can do to get user data.Most loyalty platforms were not setup to reward customer but rather ,as a dubious means to get customer information for ulterior motives.
Qiibee leverages blockchain technology which puts an end to all questions marks attached to user privacy.User wallets are also highly secured
Retention of company interface : Qiibee allows companies to retain control of their brand interface on the platform.

The Team
This the highly professional team at qiibee are very familiar with the in and out of the loyalty .They know when it's time for a change(as evident after "the attempt to consolidate a multi-activity application"-Whitepaper) and more importantly,they seek constant improvement .Meet the team!
Roadmap
Despite being only four years in existence,Qiibee has managed to integrate a good number of renowned brands such as Burger king,Bench,Subway amongst others .Judging by the roadmap, they seem to just be getting started for the year!

Conclusion
The introduction of Qiibee has definitely been a game changer in the loyalty programs marketplace.As more companies begin to integrate to the platform,its effectiveness becomes more pronounced.The major challenges of fragmentation and liquidity amongst others have been solved since the inception of Qiibee. To myself and other customers,welcome to a new dawn.

This is my entry for @originalworks contest
To learn more about Qiibee,visit their site,read the Whitepaper or join the conversation on Twitter and Telegram
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