There's just 13 days left to get involved in the Zloadr ICO.

What is Zloadr?

http://www.zloadr.com/#ICOLink
They're planning on launching a new decentralized platform that lets content creators reach a large audience and earn money for their efforts.
In their whitepaper they state that the new platform is already 90% complete and they aim to target the market full of media aggragators such as Yahoo, Google News and MSN.
The platforms new tokens will be available for advertisers to purchase and Zloadr will offer incentives for using them rather than just fiat currency.

Target Market

Global advertising reached $500 billion in 2016 with huge brands such as Facebook and Google enjoying a large market share. In just the final quarter of 2016 Facebook had a revenue of nearly $9 billion!
The new platform aims to help smaller content creators reach a larger share of this audience and thus earn more money themselves. They aim to accomplish this by allowing advertisers to use verifiable data from the blockchain to target their ads.

Blockchain Transparency

Currently advertisers have to rely on the data they're given by platforms without any way of verifying its correct. Using the blockchain, Zloadr plan to make this data easily verifiable to advertisers so they know that their ads are being targeted at the right users and providing them with the most cost effective approach with their ad spend.

Zloadr Tokens

The new ZDR tokens will benefit marketers as their ads will remain active for longer than if they use fiat currency.
They state in their whitepaper that the revenue that the platform earns from its own produced content will be used to help other content creators, with the goal of expanding the platforms user base.

ICO Details

• Total token supply: 100,000,000
• Price: $0.31
• Sale date: Finishes 31st of October.
• Symbol: ZDR

Conclusion

The Online advertising market is obviously huge. I advertise a lot online myself and having to trust what the company you're buying from tells you without having any way of verifying it can be a nightmare. Using the blockchain Zloadr will be able to provide companies with a legit way of checking that they're getting what they pay for.

Website: http://www.zloadr.com
Whitepaper: http://zloadr.com/whitepaper/whitepaper-en.pdf