Customer retention is a huge part of building and maintaining a business because without those repeat customers it can be difficult to keep things going. One way in which this is achieved is via a loyalty program of some kind, and this has been shown to be a successful method that has been employed by a vast number of companies.

However, Mobile Bridge is planning on doing things slightly different with their product which relies on blockchain technology and cryptocurrencies to ultimately provide companies with an alternative method of not only getting that loyalty from their customers but also in marketing their business in general.

What is Mobile Bridge Momentum?

The company states that they will be providing what they see as being the very first application of blockchain technology along with a marketing platform that allows businesses to create their own cryptocurrency to then use in a loyalty program.

They state that it is their intention to provide companies with the opportunity to reward their customers for their loyalty or for purchasing an item or service from them. Also, it can be used to compensate people for allowing companies to access and use their data as it is understandable that they would want something in return.

They comment that companies can either have their own digital currency or use the token that they provide as both options are easy to implement. However, closer inspection at what they are planning on doing is going to be necessary before drawing any conclusions.

The Technical Aspect of Mobile Bridge Momentum

Looking at things from a technical point of view, the first thing to mention is that they are going to be basing their entire product on the Ethereum platform, which is actually pretty standard across the industry. Clearly it is this that allows them to make their own currency, while also offering it to others, and they plan on making full use of the stability and options to scale their platform without the core of it being put under any undue pressure.

They note that they are able to run thousands of rewards programs at any given time thanks to the blockchain. Each program will work via the existence of Smart Contracts where a particular action leads to a set reward when the action if confirmed. As the action is placed on the public ledger, and connected via the Smart Contracts, then it does mean that nothing can be altered allowing both parties to know that their side of the bargain is going to be upheld.

The individual will have tokens sent to their digital wallet that corresponds to the number that they are in line to receive for the action that they took. They will then be free to do what they want with those tokens with it taking the form of a transaction in the exact same way as someone else buying any item with any other cryptocurrency.

The Advantages of Mobile Bridge Momentum

So, what are the advantages associated with using this service and cryptocurrency? Well, from the perspective of the company seeking to implement a loyalty program, there’s no doubt that it can help with customer retention as the loyalty side of things is a huge business all on its own.

It should be noted that the company behind this, called Mobile Bridge, is already well-established in this industry with a number of big name clients, so they do understand what they are doing when it comes to the technical aspects of offering loyalty programs for companies. Having that experience does mean that there should be no real glitches or problems in the running of the program or else they would not have picked up huge clients.

Of course, the most important thing of all is the way in which customers can be rewarded for all kinds of actions and not just making a purchase. This can certainly be used to tempt people into engaging more with a company with this then being used from a marketing perspective.

The Financial Aspect and the Mobile Bridge ICO

If we look at the financial side of things then we get a clearer picture of the potential of this company. With this, what we see is that they are only going to be accepting ETH as the digital currency for the ICO, but that in itself is not a problem.

They have also incorporated both a soft and hard cap into the equation with the soft cap being set at EUR 2,500,000 and the hard cap at EUR 42,000,000 which is a bit of a difference. They have also stated that there will be a total of 1 billion tokens released with 50% of them being made available for the ICO. During this phase, the exchange rate has also been set at 1 MMTM equating to EUR 0.1 providing you with an indication of how they value the company.

Overall Conclusion About Mobile Bridge Momentum and the ICO

To conclude things, we have to say that this has real potential as an token sale and it is all to do with the company that is behind it. With a proven track record in this industry, it becomes difficult to see how they can make a mess of things when they have the history that shows they know what they are doing. This alone should convince companies to use their services as their loyalty programs will help to develop their brand in a shorter period of time.

From the point of view of the token sale, it is easy to see how investing in this could lead to a profit in the not too distant future but the length of time depends on their ability to get companies on board as quickly as possible. If they do this, and they keep the rewards system as simple and straightforward as possible, then you can see how the public would take to this kind of system especially if the value of their rewards is going to increase without them even doing anything.

Website: https://momentumtoken.io
ANN Thread: https://bitcointalk.org/index.php?topic=2943654.new#new
Bounty thread: https://bitcointalk.org/index.php?topic=2969733.0
Telegram channel: https://t.me/MomentumToken

Check out my other ICO Reviews:
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https://steemit.com/crypto/@dan90/localcoinswap-ico-review