The ARToken ICO is currently underway with less than 3 days left to take advantage of the 20% bonus on offer.

What is ARToken?

https://artoken.io
The token sale has been set up by the company Capassity. They're aiming to launch a new decentralized platform for AR/VR content generation. The new platform will allow users to create, rent or sell VR/AR products.
The new ARToken will be used as the main currency on the new platform.

The AR/VR Market

The rise of augmented and virtual reality has already been huge, many people believe it will become more and more popular in the near future. Massive companies such as Google,Apple and Facebook are all competing to become leaders in the industry.
Many people believe virtual and augmented reality to be the same but that's not the case:

• Virtual reality: VR uses goggles to cover the users whole face and create an illusion that the user is somewhere in a virtual reality.

• Augmented reality: AR doesn't aim to move reality but instead creates digital objects in the real world, allowing the user to be in reality but still interact with virtual objects.

AR saw a big success with the Pokemon GO game last year which saw a huge amount of users get involved in the AR scene. Despite recent advances we're still in the early stages of the technology with major advances expected to come soon.
The AR/VR market is already expected to be worth a total of $11.4 billion this year, with forecasts from the International Data Corporation showing that they believe it will grow quickly to be worth $215 billion by 2021.
Ofcourse the main market so far has been gaming, however many other industries have taken advantage of the new technology, such as real estate agents using it to 'show' their customers around properties without having to visit.

Market Problems

Despite the market already growing quickly and with major companies producing their own products there's still major problems in the industry.
Many owners of VR/AR products don't use it regularly, one of the reasons for this is thought to be the lack of content available.
One of the main reasons for the lack of content is that it tends to cost a lot for producers to make which then means that they have to charge a high price for it which often puts customers off of purchasing it.
With the infrastructure for the market growing quickly with so many big companies involved, its important that content generation keeps up to keep the market growing quickly.
There's a few problems in the industry making it difficult for content creators:

• Incompatible platforms: APP developers have to choose a certain platform and often end up stuck with the choice they make. Apple and Facebook currently have a huge rivalry in the market, both have their advantages and disadvantages and app developers have to make a choice on which one to use.

• Low pay: There's a few platforms that are dominating the 3D market. The Royalty rates are generally around 60% on the major players websites. Content makers are often still left to do their own marketing aswell.

• Copyrights: It's far harder to manage copyright in the 3D market compared to the traditional 2D market. Most of the marketplaces are struggling to keep on top of copyright issues.

ARToken platform benefits

The new platform hopes to solve these issues. It's hoped that the new decentralized nature of the platform with the help of smart contracts will help address the copyright issue.
The new ARToken will act as the currency on the platform and aim to reward content creators and users for their contribution.

The team

The new platform is being designed by Cappasity. Cappasity was set up in 2013 with the goal of creating a platform for 3D content production.
They've already had success in the 3D market over the last 4 years with their website now getting more than 700,000 views per month.
The Cappasity company was set up by 3 Co Founders:

• Kosta Popov: Has history producing software for PC,PSP, Xbox 360, Playstation 3, Apple and Android. He's signed more than 20 product distribution agreements and partnership contracts.
• Alex Chegaev: The CTO of Capasity, he has experience in blockchain and 3D technology.
• Marianna Alshina: CBDO of Capasity, has previously worked in digital marketing and business development.

How will the new platform work?

The new ARToken platform will make use of smart contracts to provide a new trustless platform that aims to solve the issues in the content creation market for AR/VR.
The new platform will allow users to sell, rent or buy content. There will also be moderators who help to check the content and make sure there's no copyright violations.

• The platform will ofcourse have a marketplace that allows content creators to upload their products and allow buyers to browse what they're looking to buy. Content creators will be able to upload their content and set a price that they wish to sell it for.
• There will also be a sandbox area that allow developers to view how their content looks on the platform before officially listing it for sale.
• Storage will ofcourse be decentralized. Data storage providers will be able to add their nodes and earn service fees from the marketplace transactions.

Marketplace Revenue

The new ARToken marketplace will charge a transaction fee. The royalty fee will initially be set at 90% but can be between 85%-95% depending on the ratings they receive and if they help to moderate other content on the platform.
2% of the transaction fee will go to storage fees and the remaining will go to the daily fee. The daily fee will be used to reward senior moderators and offer rewards for important achievements.

The ARToken

The new ARToken will be the currency used to pay for goods on the platform. The new token will be an ERC-20 token that runs on the Ethereum blockchain and uses smart contracts.

ARToken ICO Details

• The ICO has 2 phases, phase 1 started on the 25th October and runs for 28 days. The second phase starts 120 days after phase 1 is complete.
• Hardcap is $30 million for phase 1 and $20 million for phase 2.
• 7 billion tokens available.
• Price currently set to 125 AR per $1 during phase 1 but bonuses are available.

ARToken Conclusion

The AR/VR market is projected to grow very quickly over the next decade, with major companies all involved in developing the technology. A decentralized platform with much lower fees than its competitors should attract content creators to the platform, especially if the token sale goes well which will leave them with a large advertising budget.

Website: https://artoken.io
Whitepaper: https://artoken.io/assets/docs/Cappasity_WP.pdf
My ETH address: 0xA47772062D4BCBDD331dc351eAc8d6ea5893Ff01