QIIBEE THE QUINTESSENTIAL LOYALTY SECTOR PROGRAM
A video presentation by me @cryptobyno on Qiibee and how it has changed the Loyalty Program Sector.
QUIBEE's Mission?
At qiibee, our mission is to establish a loyalty ecosystem offering a platform to hundreds of brands and servicing thousands of customers.
We help brands run their loyalty programs on the blockchain and aim to become an efficient platform that enables brands to operate their own, decentralized loyalty programs, where they keep full control.
Brands are able to build their desired application and to benefit from the crypto and blockchain technology, without having to think about the integration. In this sense, consolidating the loyalty market means creating a loyalty ecosystem that is based on the same foundation and enabling different loyalty program owners to be compatible with each other.
...They can either move their existing loyalty application from off- to on-chain, create a new app or join an existing multi-brand application, in which the customer can collect loyalty tokens from different brands. qiibee will support them in this process in every aspect of their integration with the help of marketing agencies and the qiibee developer kit.
Giving loyal customers the freedom they deserve.
On the qiibee ecosystem, customers will always have full control of and transparency about their loyalty programs and tokens. What is more, they have a larger set of options to choose from and a more convenient way of managing their loyalty programs. Also, they are free to exit the ecosystem anytime and can participate in the crypto market without buying crypto with their own FIAT money.. In sum, we want to offer brands and customers the possibility to easily engage with the
.jpeg)
📟 Blockchain technology, directly and indirectly, without the need for cost intense integration for brands and an upfront investment for customers. By making the loyalty landscape more efficient and user-friendly, we aim to make it a better experience for both the brands and the customers.
CUSTOMER EXPERIENCE WITH QUIBEE
Loyal customers on the other hand have a hard time in today’s loyalty market.
• First, it is a highly fragmented market with a large number of loyalty programs available, making it more difficult for customers to pick the most suitable program. Customers face a personal barrier to sign up and actually use the programs.
• Second, current loyalty programs lock-in their clients by not offering any options for exchange. In this sense, customers also entirely rely on the brands on how much and what exactly they can receive for their collected points.
• Third, the points do not have a real value outside of the brand context, meaning that generally speaking, customers cannot cash out their received loyalty points.
With Qiibee application, customers could earn and spend one single loyalty “award”, the qiibeePoint (qbP).
The goal was to create an app to reward not only purchases but other client activity such as creating brand-related content for the community and engaging with the brands.
qiibee then scaled its product to more than 100’000 users and 900 brands (in less than 12 months): In less than 12 months Brands we work with
BEAUTIFUL OPPORTUNITIES
🤹 OK now Steemians let's look directly into the beautiful opportunities that Qiibee offers us The traction qiibee has gained with the off-chain loyalty program is valuable in terms of recognition in the market. We also profit enormously from the experience gained and the contacts made both with brands and users.
In sum, there are four key takeaways from this experience:
Brands want to have their own bespoke loyalty points and are not necessarily interested in being connected with other brands via the same point.
Brands require freedom and control over the interface of their programs.
Customers enjoy to engage with their favorite brands and are constantly comparing different loyalty programs.
Maintaining one single loyalty app for 900 brands has proven to be very inefficient.
Based on the takeaways from our multi-activity application, we have built a tech platform for brands to establish their own loyalty programs.
Downsides Of A Fragmented System
So what does fragmentation actually mean; It means a part broken off; a small, detached portion; an imperfect part; as, a fragment of an ancient writing. The breaking up of a data packet when larger than the transmission unit of a network.
THE PROBLEM OF UNCLAIMED LOYALTY
🤷 Rewards is Finally Getting Fixed with Qiibee!
The advent of Loyalty programs have become a staple convenience for retail marketing. However in recent times, there has been an observable and drastic decline in the performance of loyalty programs since the active participation rate of members for the programs has dropped by over 2 percent in just two years.
This is very true because; I and my friends were once a big fan of loyalty programs, but it got to a certain point when we turn against it and decided to make our purchases anywhere, and from any brands that suite our tastes and value her customers by offering qualities.
😥 Loyalty programs have taken over our wallets, key rings and our smartphones and computer are not exempted, but how loyal do all these loyalty cards make consumers? There was a time I tried checking some things out from my old wallet, only to find out I had different loyalty cards which are still unclaimed; five games shops, four pharmacy chains, two groceries, a sandwich shop, the local ice cream store, the shoeshine place, six airlines, two car rental companies, two hotel groups, an office supply store.
I only wished I could combine the cards and use them to make purchase at any of these shops, but this was never possible! I termed Fragmentation in the loyalty market and it's one of the major problems.
Let's assume it was possible to combine them. Combining them will be a whole lot of stress and might be very expensive, this implies a high cost of integration, and lack of interoperability and intrinsic value of points collected.
🤗🤑🕺These shed a light on why loyalty program activities have declined. Fortunately, there are available solutions as regards fixing these problems associated with the programs to give the customers what they want and how retailers can mitigate them. Thanks to the new platform called Qiibee, there is indeed a way.
The Back Bones Of Qiibee
My dear people please rush now and register with Qiibee you wouldn't ever regret it.
This article is my entry to @originalworks Qiibee writing contest. Anyone can enter the contest using this link: https://steemit.com/crypto/@originalworks/350-steem-60-bonuses-airdrop-sponsored-writing-contest-qiibee
For more information visit
Refrences
Bond Brand Loyalty (2017). THE BATTLE FOR LOVE & LOYALTY. The Loyalty Report 2017.
Retrieved from: http://info.bondbrandloyalty.com/2017-loyalty-report
Fenech, C. & Perkins, B. (2017). Customer loyalty: A relationship, not just a scheme.
Retrieved from:
https://www2.deloitte.com/tw/en/pages/consumer-business/articles/gx-consumer-revie
w.html
Fromhart, S. & Therattil, L. (2016). Making blockchain real for customer loyalty rewards
programs. Reinvigorate loyalty programs with blockchain. Retrieved from:
https://www2.deloitte.com/us/en/pages/financial-services/articles/making-blockchain-re
al-customer-loyalty-rewards-programs.html
Fruend, M. (2017). 2017 COLLOQUY Loyalty Census Report. Retrieved from:
https://www.colloquy.com/reports/
This post has been submitted for the OriginalWorks Sponsored contest!
You can also follow @contestbot to be notified of future contests!
Im failing to understand where value of Qiibee will be coming from? in steemit value = content and human traffic. what about Qiibee?
maybe you could help me out to find the answer to this question? :)
anyway good piece of work. upvoted.