Winner of ‘Brand me Crypto’ Campaign Announced! # DIGITAL ASSETS POWER PLAY INTERVIEW!
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When did you first hear about crypto and what inspired you to get into it?
I have first heard of crypto during 2012, but at the time I was fully taken by other projects and did not have time to devote my self to it. What really kicked off my deeper interest was one of the regular meetings I have had with Nikola, where he has stirred my interest with blockchain technology and general crypto. This was at around end of the 2014.
Thereafter things have moved quickly, we have devoured as much information as possible, and have decided to start a venture, without a clear vision of what exactly we will be doing, but believing that future is distributed and will rely upon blockchain and crypto technologies. Potential of the technology and its business implications was what draw me to the crypto.
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”The initiative to Brand Crypto saw entries come from designers from 90+ different countries spanning five continents. From the complete list of entries, six brands were shortlisted by a panel of crypto industry experts and these choices were then resubmitted to the global crypto and design community for input and participation in finalizing the selected brand identity. Brand Me Crypto winner, Teresa Ledford said of her winning design, “I wanted to create a symbol that was fairly simple and would translate well to handwriting. After looking at all the existing symbols used around the world, my goal was to come up with something that was unique and descriptive, yet still had some consistency with other currency marks.
What’s your goal with DA Power Play and what problems will it help solve in the industry?
Since beginning of 2017, we have been looking to scale our solution, integrate it with blockchain technology where necessary and provide such a platform to the other stakeholders. The reasons for such a decision were numerous but what we wanted to achieve was to remove some of the obstacles that average traders, funds are faced with when operating within a crypto world. These obstacles range from plain operational ones (opening an account with the exchange, fast and reliable trade execution, strategy and digital investment product definition & development & back testing, trading automation) as well as strategic ones (risk control, asset management, liquidity, strategy co-investment).
What we have come to realize is that we need to offer all platform users an ability to easily create their automated trading strategies, either through drag’n’drop interface, or through more advanced programming language interface, and to offer a single API multi exchange access for a trade routing.
“Cryptocurrency is arguably one of the most compelling new technologies of our time and is quickly making its way into the mainstream.” said Chantel Meeley, Head of Marketing and Creative at Vogogo. “Cryptocurrency however isn’t just represented by Bitcoin. While Bitcoin has gained the greatest traction to date, there are numerous Crypto Coins in existence. Creative teams involved in the entire industry which try to visually articulate Cryptocurrency as a whole have, up to now, been presented with a very unique challenge as it has no overarching brand.
What we saw on the market were certain tools addressing in a singular way certain number of these obstacle aimed at a single type of stakeholder, but not really thinking about blockchain technology (apart from mentioning it and trying to issue own tokens) and how its distributed nature and transparency can create a new ecosystem and distributed economy. As such we have designed our DA Power Play platform based around all possible stakeholders (traders, strategy developers, funds, investors and software developers) and are building a ecosystem based around blockchain transparency and smart contract ability where services can be provided not just by the platform, but also by the stakeholders in a P2P manner for the mutual benefit of each other.
Only by allowing such a community involvement and transparency we believe that platform stakeholders will benefit, by having access to best tools and services for the strategy design, and as such providing themselves or to their investors best possible returns – a power play over the rest of the market participants.
“With the brand identity selected and brand formats becoming available for download at brandmecrypto.com we would like to encourage members in the crypto and creative community to utilize this brand when representing the overarching crypto market for global awareness, acceptance and industry-wide adoption.” said Chantel.A small and simple ‘Supporting Brand Crypto’ icon - which links to the brand’s downloadable file - has been created for those in the industry to add to their websites and show their support. This, together with the community already beginning to adopt the chosen design to represent the wider industry, is set to fulfill the promise of a problem solved.
https://steemit.com/blockchain/@cryptoaceh/the-blockchain-cryptocurrency-and-mining-blockchain-proliferation
https://steemit.com/bitcoin/@cryptoaceh/beyond-bitcoin-the-blockchain-revolution-in-financial-services-blockchain-and-distributed-ledger
https://steemit.com/cryptocurrency/@cryptoaceh/cryptocurrency-the-digital-coin-documentary-exchange
