Recently I've been learning a lot about launching ICO and very quickly I've realized how expensive can it be. Especially if ICO is being launched on Ethereum platform. It seems that costs can reach up to 500 usd which simply blew my mind.

I decided to dig a bit deeper and soon I found out that the entire process can be way cheaper and easier than I initially thought. There are already existing platforms like Waves and Bitshares (and most likely many more) which allows creating your own token and adding to exchange build in into the platform with limited resources and only basic knowledge.

Today @neavvy is sharing with us his knowledge and explain the pros and cons of WAVES PLATFORM. If you would find this article valuable and informative, then please remember to visit @neavy account and click "follow" :)

Waves PROS and CONS

Official page: https://wavesplatform.com/

PROS:

• Low fee for creating a token - 1 Waves ($3 currently).
• Immediately we get the possibility of a transaction, because Waves has a built-in decentralized exchange, which allows users to trade their tokens. The transaction fee is very low and amounts to 0.001 Waves, which can really make a big difference with a large turnover.
• Waves has a built-in wallet, so we do not have to develop it on our own - it would cost too.
• Waves is fast and easy. Creating token takes several dozen seconds.
• Very user-friendly interface, so potential buyers of our token who do not have special IT knowledge will also be able to handle it.
• The platform also supports other currencies, so you can freely rotate within it, for example BTC, EUR or USD. It will be much easier for inexperienced users to handle all this on one platform.
• There is a community around Waves that is interested in the new ICOs. It provides a great space to e.g. promote our ICO. This can be useful at the beginning.
• Waves is very safe. Wallet is stored on our device, which provides high standard of security. In case of any issues, Waves is responsible, not your company.
• You can top-up your account directly using Waves using a bank or credit card. Especially the latter option is rare and interesting.

CONS:

• Relatively small possibility of token customization. Although Waves is fairly open and allows quite a lot (defining the description, number of tokens, if it will be possible to create more tokens in the future, how much our token will be divisible) it certainly can not compare to platforms such as ETH, where we can implement virtually any functionality that is important for us.
• Few people know this platform, which may arouse mistrust and concern at the beginning.
• Waves is very cheap. Generally, this is its big advantage, but it seems to me that creating ICO on a more expensive platform raises the company's prestige and its position in the eyes of clients.
• When paying with the card the margin is unfortunately very high (I found an example when the Waves market price was $7.45, although with card it was about $9.50).
• Waves is not available on all cryptocurrencty exchanges.

Author: @neavvy