So basically what Chiliz tries to do is connect Sports teams with their fans giving them voting rights on trivial fun stuff like certain colors on the jersey, who the best player was, what song to play in the stadium along with potential discounts on merchandise...
The chiliz CHZ token can be compared to the Binance BNB and different (FAN) tokens will be created for partnered teams that can be used for voting. The project takes a cut which is the revenue stream similar to how the apple store works. Teams will hold an FTO (Fan Token Offering) and different clubs will have a different amount of tokens and price based on the popularity.
The Full Youtube Video with more detailed info
While it is not something that interests me personally, I can see how chiliz could provide some kind of use case. The fact that they have already partnered up with some big teams who actually would use the product is quite big and everything looks quite professional. Something like this could have been done perfectly on the Steem blockchain and while it's not directly competing with Scorum, it makes me feel a bit as if SCR is an amateur coin right now given the big partnerships and marketing efforts. most importantly, this is another step in the right direction to get more widespread adoption for crypto as fans in stadiums will directly be exposed to a real blockchain project. I will keep one eye open to follow up on this one. They are also very active on Twitter (@chiliz)