Bad Vibes from the Word 'Crypto' Have Some Calling for a Rebrand

Forget the Great Reset. Members of the industry known as “crypto” (or is it “blockchain,” “digital assets” or “distributed ledger technology?”) attending this week’s World Economic Forum under the shadow of the crisis known as “FTX” are spurring a great rebrand.

In the wake of the Bahamas-based exchange’s meltdown, “crypto” and “NFTs” (non-fungible tokens) have become trigger words for skeptics who dismiss this technology as hot air with no utility – much as “blockchain” was viewed in 2018 around the initial coin offering (ICO) bubble, when, in one notorious case, the Long Island Iced Tea company infamously renamed itself Long Blockchain Corp.
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