AFAIK, the easiest ways for newcomers to get into cryptos are sites such as Coinbase, Uphold, Abra, and others like them. Despite that, it may not be easy (or convincing) enough. The older crowd would likely prefer to invest using an established brand that they trust. With Fidelity soon allowing its customers to invest in cryptos, it streamlines the process - making it just as easy to invest as a stock/mutual fund. Then the next bull market will begin!