Loyalty Programs and Web3

We all know and love loyalty programs. That sweet little bonus you get for using a credit card over and over, being with a bank for so many years, using a website each day, shopping at the same store to earn bonus perks and so forth. They are little rewards that have been proven to get people to come back time and time again.

Well web3 has tried to tap into this many of times however so far none have really taken off or really provided anything meaningful. The idea behind web3 rewards like this were to open up more freedom. Things like instant access to the tokens and rewards instead of waiting until a certain amount are unlocked. Also the ability to tap into them and move them freely. However that's turned out to be anything but the case as web3 rewards are finding themselves so far running into the same bottlenecks of web2 reward platforms with restrictions.

There's still massive potential there but reward programs are going to have to start to figure it out. I currently use a number of these reward programs myself and whenever an affiliate or cash back program offers getting crypto instead of another reward I for sure have been grabbing it up!

What are you thoughts on current web3 reward systems and is there room for growth?