SWOT analysis: Introduction

Hello,

Today I will present what is SWOT (Strenghts, Weaknesses, Opportunities, Threats) and how can I implement it into Cryptos, when it comes to fundamentals or ICOs. And in the future I will launch new series of articles: Coins SWOT.

Enjoy a short video about SWOT.

SWOT analysis (reference: information is from Wikipedia page)

SWOT analysis (or SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats and thus can be used to measure business competition, opposing military, or a project.[1] This is so one could specify the objectives of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.[2][3]
However, Humphrey himself did not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.

Strengths: characteristics of the business or project that give it an advantage over others
Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others
Opportunities: elements in the environment that the business or project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project
Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. First, decision-makers should consider whether the objective is attainable, given the SWOTs. If the objective is not attainable, they must select a different objective and repeat the process.

Users of SWOT analysis must ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive advantage.

My comment

First of all SWOT analysis as a tool can be implemented almost to anything in the world.

So, why will I use SWOT for cryptos? Simple: I want to look at coins from different angles, analyse the team, the project viability, ROI, etc etc. In other words, I want to see what "this project does, and how it lives, how it walks, and all what is related to a particular project". The comprehensive research will give me deeper insight into the coin (project), and hopefully you will find it interesting and useful too. I will analyse one coin at a time, the research will take time, as I will try to collect as much related information as possible.