Ask the average person, and a lot of people just want a job. If they have a job, a lot of those who have a job want a better one. If people can earn money form the blockchain that is an example of something globally appealing. Steem has that global appeal.
Bitcoin has the problem of someone always asking others to buy it. People don't want to buy a product they can't understand. People who don't have money don't want to buy a new money they barely understand. It is still very hard for most people to earn crypto. I would think making it easier to earn is globally appealing because if people need to pay bills, taxes, or whatever, then easy to earn combined with great store of value is a double win.