ClearCoin to Plug a $16+ Billion Leakage in the Media Industry

ClearCoin, an “ethereum generate blockchain company that powers the real-time buying and selling of media on decentralized applications,” has vowed to solve the $16 billion problem that has beset the advertising industry and the broader digital environment.

But what exactly is this problem? It happens to be the money lost through ad fraud, according to a study by WPP's GroupM.

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Last year, the media industry accounted for more than $500 billion in revenue. This figure is predicted to soar into the trillions within the next several years. With so much at stake, it is reasonable to conclude that some nefarious personalities will see this as an opportunity to cash in on the bounty. Of course, the major losers will be the small players who already have problems informing the public about their products in the first place. This latter point is more often than not, due to financial constraints.

ClearCoin to the Rescue

Being acutely aware of these problems, the team at ClearCoin will do for the supply chain what the blockchain did to the double spending problem--make it bullet-proof. In other words, ClearCoin is making sure their platform cannot be infiltrated by unscrupulous characters. And this is how they will plug the $16 billion in annual losses.

But it is not only the fraud that’s the problem. The industry is very fragmented and is growing even more so by the day. With this fragmentation comes inefficiency. The ClearCoin solution is to build bridges to bring advertisers and publishers together, because, “by keeping them close together, costs are lowered, efficiency is increased, along with transparency.” (sic)

Clarity and Security on the Blockchain

Much of this is facilitated by the proof-of-history ledger, which is an ingenious creation. This is not only because it solves the aforementioned problems. It goes further in helping “advertisers and publishers determine performance, authenticity, and results of their advertising campaigns.” This is something the human intermediaries are used to doing, however, with $16 billion in losses, it is obvious that the middlemen have been doing a less than stellar job. In fact, it could be said that they are incompetent.

The positive in this regard, however, is that (as stated earlier), ClearCoin operates on the most user friendly blockchain platform—Ethereum, and is slated to use it to bring improvements to the current system. Through the use of proof-of-history ledger, graft, dishonesty, and inefficiency will be reduced and in some instances eliminated. On the matter of the ledger, it is a no-brainer that given a choice between mathematics and the potential for human error, most sensible people will choose the former. After all, that is why the blockchain is upending the present system.

Use Case Scenario

We will call this company HandiCraft Jewelry. For five years it this small jewelry boutique has been operating out of Delhi. For the past year, it has been trying to market its products beyond the Indian market. Already, they have started to do so through a local advertising agency, however, it is costing them a huge chunk of their annual revenue. One employee, who was working with a rival company, has informed the manager, Mr. Ramkisoon that one of their competitors, SmallCraft, is utilizing ClearCoin to advertise their products and are saving a lot while reaching a larger clientele.

Mr. Ramkisoon looks into ClearCoin and uses their ClearVision to execute buys on two of the largest media groups in cyberspace; Facebook and Google. This is a fraction of the cost they used to pay to the intermediary. But not only have they reduced overheads; having tapped into a larger market, sales are going up. And as they say, Ramkisoon is laughing all the way to the bank.

Team

It is hardly any debate that a project is as good as the team behind it. Led by Founder and CEO, Jay Singh, this team is truly an all-star one. They boast decades of experience in several fields of business. From technology to finance to people versed in the art of communication, to having individuals who are au fait with the legal framework in which they operate, there is no reason this project won’t be successfully executed. In fact, expect it to thrive.

Combing through their site, one was awed by ClearCoin’s history and roadmap. This is no fly by day initiative. Looking at what has been achieved and the time period over which they have achieved it speaks to the strength of this project. For this, the team must be credited. Even more awe-inspiring are the plans they have going into 2019, 2020 and beyond; plans that are well laid out by the team.

Resources
https://clearcoin.co
https://clearcoin.co/wp-content/uploads/2018/01/ClearCoin-1-15.pdf
https://www.youtube.com/c/ClearCoin
https://bitcointalk.org/index.php?topic=2710499
https://medium.com/@clearcoin/
https://www.linkedin.com/company/clearcoin/
https://www.facebook.com/ClearCoin/
https://twitter.com/clearcoinhq
https://www.instagram.com/clearcoinhq/

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