A call center in the middle of London, purporting to sell fake digital currencies, has been shut down by the City's police.

Having set up their boiler room in the city's famous square mile on Old Broad Street, which is around the corner from the Bank of England, the fraudsters would cold call potential investors in hopes of enticing them to invest in the boom of digital Currencies.

Nonexistent currency

The police have held the suspect who is accused of trying to entice victims to invest in a fictional cryptocurrency.

The police say:

"Victims were cold called by salespeople who allegedly persuaded them to invest in a cryptocurrency that does not exist and is therefore worthless."

It is believed that the fraudsters were successful, and lucrative, as they were reported by nine victims to Action Fraud after losing an estimated £ 160,000 in total.

Profiting from the hype

The boom of cryptocurrencies, especially buoyed by Bitcoin's astronomical growth recently, as well as ICO's breaking records for fundraising and growth, have seen many parties have their interest piqued.

Digital currencies are still somewhat mysterious to the average person in the street with lots of questions about buying digital currencies. The fraudsters preyed on this interest and confusion in their cold calls.

Reported to Action Fraud

Police got involved in investigating this operation when a number of people reported the boiler room to the UK's consumer fraud and cyber crime watchdog Action Fraud.

"Investment fraudsters are still targeting people throughout the country and they employ aggressive sales tactics which are often used to pressurize unsuspecting victims into large sums of money," said Mark Forster, a detective inspector at the City of London Police.

"These people often base themselves in the City as they believe having an address in a prestigious financial district will help legitimize their fraud."