What to do when your favourite surf shorts are dominated by a huge logo?

The art of debranding.

I've always tried to avoid clothing adorned in logos - and when not possible I've cut off labels and unpicked embroidery.

Never been a fan of carrying around some brands sponsership for free.

I spotted a pair of new surf shorts with a huge logo as part of the fabric design - I liked the shorts so much I bought them.

I thought there was no escape as far as the free advertising goes...

I was facing beach life as walking advertising bill board.

Until I was struck by a little idea.

The result with a little help form my local embroiderer.

The result?

I can wear them happily now.