Roger Vivier entrusts Gherardo Felloni with creative direction

It is to the Italian Gherardo Felloni that the mission comes to succeed Bruno Frisoni. The Roger Vivier house has just announced its appointment as a new creative director, just a few weeks after the departure of his predecessor, who has been thinking of the luxury shoe designer's collections for sixteen years .

Gherardo Felloni worked as a shoe designer for the biggest luxury houses, going through Fendi, Helmut Lang, before joining Miu Miu in 2003. The label quickly promoted him by placing him at the top of leather goods and footwear. The Italian is then debauched by Dior in Paris, which he will drive the shoe collections from 2009 to 2014, to finally find Miu Miu better.

The designer has arrived for a few weeks at Roger Vivier, home of Tod's group. "Roger Vivier is the absolute reference of luxury shoes. I have always been fascinated by him, his mastery of modernity, his ultimate chic and endless creativity. I feel honored to be part of Roger Vivier today and to develop it further, respecting his heritage and tradition while adding a contemporary and modern touch, which Mr. Vivier has always demonstrated, "Gherardo Felloni said in a statement. short statement published by the label.