How To Use Countdown Timers To Increase Sales?

Do you want to boost your sales? Are you looking for increasing your eCommerce sales? It can be a good idea to create a sense of urgency to push your target users to make a faster decision for buying your products or services. We all get attracted to online offers and discounts if it says “2 days left” or “few days left“. Don’t we?

There are several ways in which you can employ urgency in your marketing strategies and increase the conversion rate of your Magento eCommerce store. Revealing scarcity or urgency can inspire a lot of users to shop from your web store.

eCommerce countdown timers can be a great way to tell your customers about a particular deal in your store. Whether you want to sell particular products in a short span of time or want to offer free shipping for a certain period of time, countdown times can be an effective method to drive more eCommerce sales.

When a product is scarce, users may prefer stocking it up at their homes. False low stock level notices can tempt a lot of buyers to purchase particular products. Hence, eCommerce website owners should use different tricks to increase their sales.

How To Use Countdown Timers Effectively?

Countdown timers for sale ending soon or low stock notifications create urgency in the minds of consumers, and they make a purchase decision faster. You may have seen a countdown for delivery cut-off times on some of the reputed eCommerce websites and portals.

Let the customer know that if they order a specific product in “X” hours, they will get it by the next day. Users who want to receive the orders the next day will order items from your website quickly. It works for plenty of leading eCommerce stores, and so, this trick may work for you also!

Another way of using countdown timers is to provide a specific time to the users once they add an item to their cart. For instance, “product will remain in the cart for 30 minutes”. If the stock is limited, customers are likely to complete their purchase quickly.

Sending emails for abandoned carts can be a good idea to increase your sales. For example: Sending emails to users who have left the items in their carts with messages such as “Get 10% discount for the order” can boost your eCommerce sales.

We all know about the “Black Friday sale”. That’s the time when eCommerce store owners get the maximum sales online. Most of the consumers wait for such sales to get the best deals on the products.

Black Friday has become a competitive and popular means of increasing sales online. Most of the eCommerce owners offer their biggest deals on such occasions. On the other hand, people wait for this day to get the best bargains. It is easier to announce such special discounts and deals to attract new customers and get repeated sales from existing ones.

Essential Tips To Improve Your ECommerce Countdown:

1.Keep It Simple And Realistic

Being honest is the key to a successful countdown timer campaign for boosting your sales. Some of the eCommerce owners make the mistake of creating a fake deadline to boost short-term sales but there are several risks to do so.

Imagine a scenario where a customer gets tempted to purchase a product as it shows an offer like “50% discount for the next 5 hours” or “Only 3 pieces left”. The user thinks that he got the best deal right. But after a couple of days, the same user comes across the same offer on your store. What would he feel? He may feel deceived and may not trust your brand anymore.

Make sure that you keep the countdown timer genuine to create a sense of trust among the users.

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