Loyalty Programs with QiiBee
A loyalty program is a tool with which brands or establishments reward regular customers. Currently, even medium-sized companies give great value to their regulars, thus they have programs any kind of loyalty program. As a result, there is a different form of rewards for each brand: better prices, credits, bonuses or any other type of benefit.
Among the most common and simple loyalty reward systems you can count:
Point accumulation system: it consists of giving customers frequent points with their purchases so that once the necessary amount has been accumulated, they can win a prize, such as a discount or a gift. The key to its success lays on its simplicity, brands that managed to consolidate it delivered the rewards without delay. Also not too many points are required to earn the prize, the method to gain them is intuitive, and different scales of rewards are clearly established. Those are the key to its success.
Stair like Programs: this scheme is based on a gradual allocation of rewards, small quantity at the beginning but progressively increasing along with customer loyalty. Loyalty is precisely the characteristic to elevate its status within the program, improving more and more the reward and the benefits obtained. This system is one of the most used by companies in services niche: hotels, airlines, insurers, since their customers must spend a considerable amount of money on early stages, this type of system seeks to encourage initial purchases and then boost consumption providing the best offer on the market.For stair-like systems, the important thing is to win a long-term client capable of referring new customers.
Discount programs: they consist of offering a lower price to frequent customers when using brand services or purchasing brand goods. They consist of offering a lower price to frequent customers when using brand services or purchasing brand goods. Discount programs instantly gratify customers. They are not difficult to understand, and its application does not carry a significant investment of resources.
Fragmentation in the globalization era?
There is a big problem with loyalty programs. Many customers can not enjoy the benefits of them. The potential rewards are wasted and although there are many brands with similar programs, customers do not get what the brand promised to them. This fragmentation means that the individual efforts of each brand neither result in benefits for users nor encourage the customer to make the initial and long term engagement with service by making subsequent purchases. So the question is: Are those programs really effective today?
All for one and one for all:
Qiibee raises the solution to the problem of wasted prizes, an option where both brands and customers will make profit. How is this achieved? Unifying the market, for this Qiibee will use the potential of blockchain technology.
Cryptocurrencies are means of exchange that gives access to an infinity of goods and services, this coupled with the possibility of exchanging loyalty points in a free market make blockchain platforms the best and most effective tool to boost loyalty programs.
Integration is a simple process, brands can continue using their own applications and interfaces to deliver the benefits, prizes will be delivered through tokens of the Qiibee platform to all users. This will allow users to accumulate points for all brands on the platform.Users will never lose a prize for not having the necessary points.
In this way, prizes will be more accessible to users and programs will no longer be empty promises. An additional and more surprising advantage is that tokens can be exchanged in any of the brands of the platform and in any part of the world!
With Qiibee the customer's location is no longer a disadvantage to enjoy the prizes, users can also choose how to enjoy the prize using their points to obtain products from any of the brands on the platform, this will add more value to each loyalty program because they will be fully interconnected.
Customers free themselves from old limiting reward schemes of the past and now they can choose the time, place and manner to enjoy their reward.
A use case with two perspectives:
Jonas has a small store chain with several headquarters, to be able to attend his business he has to travel constantly throughout the country, so he becomes a client of a local airline. The service of this airline catches his attention due to its loyalty program, at that time Jonas believes that this program will allow him to later obtain great benefits.
Thanks to the business of a whole season, Jonas manages to get the means to build a major store in a superb location which will earn him more profits than the former little store chain. But he needs to stop traveling and supervise the construction of the location for around two years.
In this moment two possible scenarios arises:
Without Qiibee:
As Jonas will be unable to continue traveling constantly he will also be unable to collect the usual points to be able to claim his prizes thus, these points will be lost. He will be discouraged to use the same company and possibly he will look for an airline that offers an innovative offer.
With Qiibee:
The Qiibee platform will allow Jonas to enjoy the accumulated points, these points will be tokens that can be redeemed at any time. While attending his project Jonas will be able to use his points without any limitations, he can trade them for a hamburger, clothes, shoes or what ever he wants. Jonas will be pleased and will have no reason to stop using his already well-known and trustworthy airline.
Loyalty: a lasting business relationship
Qiibee encourages relationships of trust. This allows both customers and brands to establish long relationships, where each party takes the best of itself and makes it available to the other.
Qiibee currently has more than 900 associated brands, some of them count within the most important worldwide, and this figure continues to rise. Also, the platform allows to transfer tokens to family and friends taking the experience to another level. Even your loved ones can enjoy with Qiibee. All this adds in the outcome of users fully engaged to this network thanks to the innumerable benefits that them can access.
Source Image
Among the most common and simple loyalty reward systems you can count:
Point accumulation system: it consists of giving customers frequent points with their purchases so that once the necessary amount has been accumulated, they can win a prize, such as a discount or a gift. The key to its success lays on its simplicity, brands that managed to consolidate it delivered the rewards without delay. Also not too many points are required to earn the prize, the method to gain them is intuitive, and different scales of rewards are clearly established. Those are the key to its success.
Stair like Programs: this scheme is based on a gradual allocation of rewards, small quantity at the beginning but progressively increasing along with customer loyalty. Loyalty is precisely the characteristic to elevate its status within the program, improving more and more the reward and the benefits obtained. This system is one of the most used by companies in services niche: hotels, airlines, insurers, since their customers must spend a considerable amount of money on early stages, this type of system seeks to encourage initial purchases and then boost consumption providing the best offer on the market.For stair-like systems, the important thing is to win a long-term client capable of referring new customers.
Discount programs: they consist of offering a lower price to frequent customers when using brand services or purchasing brand goods. They consist of offering a lower price to frequent customers when using brand services or purchasing brand goods. Discount programs instantly gratify customers. They are not difficult to understand, and its application does not carry a significant investment of resources.
Fragmentation in the globalization era?
There is a big problem with loyalty programs. Many customers can not enjoy the benefits of them. The potential rewards are wasted and although there are many brands with similar programs, customers do not get what the brand promised to them. This fragmentation means that the individual efforts of each brand neither result in benefits for users nor encourage the customer to make the initial and long term engagement with service by making subsequent purchases. So the question is: Are those programs really effective today?
All for one and one for all:
Qiibee raises the solution to the problem of wasted prizes, an option where both brands and customers will make profit. How is this achieved? Unifying the market, for this Qiibee will use the potential of blockchain technology.
Cryptocurrencies are means of exchange that gives access to an infinity of goods and services, this coupled with the possibility of exchanging loyalty points in a free market make blockchain platforms the best and most effective tool to boost loyalty programs.
Integration is a simple process, brands can continue using their own applications and interfaces to deliver the benefits, prizes will be delivered through tokens of the Qiibee platform to all users. This will allow users to accumulate points for all brands on the platform.Users will never lose a prize for not having the necessary points.
In this way, prizes will be more accessible to users and programs will no longer be empty promises. An additional and more surprising advantage is that tokens can be exchanged in any of the brands of the platform and in any part of the world!
With Qiibee the customer's location is no longer a disadvantage to enjoy the prizes, users can also choose how to enjoy the prize using their points to obtain products from any of the brands on the platform, this will add more value to each loyalty program because they will be fully interconnected.
Customers free themselves from old limiting reward schemes of the past and now they can choose the time, place and manner to enjoy their reward.
A use case with two perspectives:
Jonas has a small store chain with several headquarters, to be able to attend his business he has to travel constantly throughout the country, so he becomes a client of a local airline. The service of this airline catches his attention due to its loyalty program, at that time Jonas believes that this program will allow him to later obtain great benefits.
Thanks to the business of a whole season, Jonas manages to get the means to build a major store in a superb location which will earn him more profits than the former little store chain. But he needs to stop traveling and supervise the construction of the location for around two years.
In this moment two possible scenarios arises:
Without Qiibee:
As Jonas will be unable to continue traveling constantly he will also be unable to collect the usual points to be able to claim his prizes thus, these points will be lost. He will be discouraged to use the same company and possibly he will look for an airline that offers an innovative offer.
With Qiibee:
The Qiibee platform will allow Jonas to enjoy the accumulated points, these points will be tokens that can be redeemed at any time. While attending his project Jonas will be able to use his points without any limitations, he can trade them for a hamburger, clothes, shoes or what ever he wants. Jonas will be pleased and will have no reason to stop using his already well-known and trustworthy airline.
Loyalty: a lasting business relationship
Qiibee encourages relationships of trust. This allows both customers and brands to establish long relationships, where each party takes the best of itself and makes it available to the other.
Qiibee currently has more than 900 associated brands, some of them count within the most important worldwide, and this figure continues to rise. Also, the platform allows to transfer tokens to family and friends taking the experience to another level. Even your loved ones can enjoy with Qiibee. All this adds in the outcome of users fully engaged to this network thanks to the innumerable benefits that them can access.
QiiBee Team
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