Hello oh! Meet "Kind Ads"-A Timeless Solution To Modern Advertising Challenges

INTRODUCTION

Advertising has always been an effective way of creating the awareness of the general public about a newly launched or even an existing product. The significance of advertising cannot be overlooked in the business sector, as it has contributed a lot to it's development and success and this can be supported by the evidence below;

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Unfortunately, effectiveness of advertising has however, been compromised as there are a lot of problems attached to the advertising chain.
Anyways, thanks to Kind Ads for coming up with an initiative set to combat major problems encountered along the advertising chain.

Shortcomings of Modern Advertisements

With how effective modern advertisement would have been or supposed to be, there are yet a lot of problems attached to it on the side of consumers or users, publishers, advertisers and App partners.

• Publishers

Publishers, despite all the stress they have to go through during the creation of various contents still find it difficult and uneasy to monetize, even though they are able to generate a large number of traffic. So, what they do is to adopt a cunning method of converting their visitors to subscribers thereby having a direct relationship with them via emails, push notifications and any other means. Eventually, they are able to generate a little amount of dollars indirectly from their subscribers since they will be compensated for whatever Ads those subscribers click on their own website rather than using the direct method.

Another problem is that, publishers do not work alone. Instead, they work with an advertising agency whom only buys the Ads-space from a publisher ready to charge him a low fee. However, this is a disadvantage on the side of the publisher as he is being paid a penny for his job.

• Advertisers

Just like the publishers, companies interested in advertising their products also have to go through middle men i.e., an advertising agency whom is paid a very high fee and would only make the Ads available to any publisher that's ready to charge him a very low fee. In turn, what the publisher does is to look for another way to get more money for himself by delivering work of low quality, and this eventually have a negative effect on such company.

Another major problem advertisers encounter is the denial of transparency since they have no direct relationship with the publisher. Also, they have little to no control as to the quality of the audience their ads are being presented to. Most of the times while visiting some websites where different products are being advertised, I don't bother clicking on the Ads let alone of buying the products as it is not what originally come to the website to look for, and I believe most people do same thing.

All these coupled together, are practical barriers to the development and success of such companies.

• Users

The way advertisements are being done these days can be so annoying especially on the side of consumers who are being bombarded with a lot of ads without giving them any regards. Personally, I do experience this virtually every time I visit some websites or download some Apps on Google Playstore, only to find out that I can't even enjoy the purpose of visiting such website or downloading the Apps due to different forms of Ads. Some of these Ads being displayed might even be attached with various numbers of malware or viruses thereby making them intrusive in the sense that no concern is given to the privacy of such users.

At times, users may resort to getting Ads blockers which may either be effective or not. The ineffectiveness of some Ads blockers would even make such users try getting what will be effective and this eventually leads to waste of money in the form of data. All these experiences coupled together make the user get sick of obtaining information online.

• App Partners

App developers are not excluded as regards the aforementioned problems. In an instance whereby a new App is being launched, the App developer has to go through the hurdles of searching for a publisher or an advertiser to get their Apps publicized. While doing this could take his time which otherwise could have been invested in the development of such App, other competitors might see that as an opportunity and try cloning the App. His competitors might be very lucky and supersede him in the race. The work of the original developer is eventually rendered irrelevant.

Therefore, it can be said that; App Partners can’t scale without building a market place.

How then could solutions be proferred to these aforementioned problems?

Pixabay

Let me seize this golden opportunity to introduce you to "Kind Ads."

Kind Ads and it's significance to the world of online marketing

Kind Ads has created a revolutionary service based on a decentralized economy using the blockchain technology. Kind Ads is seeking to make the advertising industry more effective to advertisers, profitable to publisher and just as importantly less irritating to the users, by establishing a direct relationship between the business and and it's users thereby eliminating the service of the middle men. This eventually leads to a great benefit as the service offered by everyone constituting the Kind Ads ecosystem would be tokenized.

Kind Ads focuses on launching a decentralized push
notification network and engaged a set of publishers and advertisers. The aim of using the push notification is to help help publishers earn cool cash from their content in the sense that; push notification would be a great way of driving users to engage with their app or website on a more regular basis. For example, a news app alerting users of important event updates in real time will be able to send push notifications much more often than an eCommerce app without coming off as spam to the users.

Also, to App developers who need to publicize their work and get feedbacks from users, which is in turn used for the improvement and development of their App; the Kind Ads Ecosystem promises to provide the necessary
tools and platform for addressing existing market inefficiencies.
Key features of the Kind Ads Ecosystem will include:
● A decentralized quality and reputation score for domains
● A decentralized network for advertisers to transact with publishers to gain subscriber access
● A tokenized rewards pool
● A global opt-out list for users
● Daily reconciliations and payments
● Empowering small quality publishers
● Multiple High Converting Format
● No Fees
● The reward pool which is payable using the KIND tokens.

Elimination Of Middleman; It's Advantages to Publishers and Users in Advertising

Pixabay and text included by me
The havoc Middlemen cause in the advertising processes is actually more than the success they bring(if any), and this seems to bring about drawbacks in various ways, both to the users and publishers.
Eliminating them could serve a great opportunity to the publishers and users in the the following way;

• Better Offer and Delivery of Qualities

cutting out the middlemen will go a long way in helping both the publishers and users as the money paid to the advertising agency is paid directly to the publisher, thereby having a better offer. The publisher, getting a better offer is able to deliver qualities to the users in turn.
The consumers or users, instead of being bombarded with irrelevances, they will be fed with appropriate messages. Also on the users side, intrusion of privacy; like selling of their personal contacts e.g, emails, and spamming will greatly be avoided.

• Efficiency

Since the advertisers are directly linked with the publishers and the available Ads-space is being sold to them directly, the information gets to the users at the right time. Therefore, it can be said that; eliminating middlemen makes information dissemination to the right audience a bit faster than involving the middlemen whom might be only concerned with his own benefits.

Pixabay and text included by me

Decentralisation as a Tool For Combating Large Corporations Currently Dominating the Space

Some advertising platforms such as Google, Amazon, Apple and Facebook are said to be centralized since they are being controlled by some groups of people who could alter their terms and conditions only to suite their taste. However, a decentralized platform such as Kind Ads will be better than the so called centralized platforms and help to fight them in the following ways;

• Affordability

While these centralized platforms charge relatively high cost for advertisement placement which might not be affordable by small scale business owners, a decentralized platform such as Kind Ads, will require no fee for advert placement, thereby increasing the number of users.

• Accessibility

Since no fee for advert placement is required on a decentralized platform like Kind Ad, it makes it more accessible and open to potential advertisers and they will really want to adopt it for advertising their products . In the case of large corporations where high fee for advert placement is required, advertiser seeing another and even a better alternative will rather forgo them.

How Kind Ads will Change Interaction of Companies With Their Potential Demographics.

Since Kind Ads is trying to build a direct relationship between Advertisers, who could be business owners, "company-user" interaction would be most effective in this case.

Companies understand that In order to properly evaluate a community or neighborhood for the best location of their business, they must be acquainted with the demographic profile of their potential customers.

However, Kind Ads will enable companies to see if the community they are considering offers a population with the demographic traits necessary to support their businesses. Kind Ads will give an insight of the following to such companies;

• Purchasing power

Companies will be able to find out the degree of disposable income within such community, thereby, getting to know their purchasing ability.

• Age ranges

With Kind Ads, companies get to know if their targeted location consist primarily of young people still approaching their prime earning years, young professionals, or retirees?

• Family status

Are there a lot of families in the area or mostly singles?

• Leisure activities

With the service Kind Ads will be providing, companies also get to know the type of hobbies and recreational activities people in that community engage themselves in.

Kind Ads Tokens

The Kind Ads (KIND) token will be an ERC-20 compliant token built on top of the Ethereum blockchain, defined by an open-source smart contract, and used for transactions in the Kind Ads Ecosystem.

This token will be used for various transactions on the Kind Ads platform. Payments will be made using this token.

(A screenshot of the Kind Ads token flow from the whitepaper)

Meet The Kind Ads Team

The team consist of executives with strong advisers.

The advisers include marketing Veterans and start-up experts

Summary & Conclusion

The major problems encountered during the process of advertising is mostly brought about by the middlemen in such a way that; they are only concerned with satisfying their own self-interest which pose a negative effect on the advertisers, publishers and users. However,
the idea brought up by Kind Ads will go a long way in helping this set of people since the Middlemen will be eliminated, thereby creating a direct interaction between companies and users.

Watch the video below for quick information about [Kind Ads] (https://kindads.io/),from one of the Advisers

More Information & Resources

• Kind Ads Website

• Kind Ads Whitepaper

• Kind Ads Telegram

• Kind Ads Twitter

• Kind Ads FAQ

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