B2B Content Consumption
The influence of the novel coronavirus remains worldwide. With the appearance of long furloughs, the closure of brick warehouses and the potential recession, B2B marketers decide to keep their heads above water. It has become more difficult to move forward with a profitable content strategy because a content marketing agency now has very limited options to explore.
Not being able to act in the physical world has turned our attention to the internet - it is now full of 24/7 online action. This increase in Internet use has put traders in a bit of a dilemma when it comes to dealing with COVID-19 through content marketing.
For Content Services - https://deck7.com/content-marketing-services?utm_source=Niranjan&utm_medium=steemit
Needless to say, this is a difficult time for marketers to understand how the market is changing in real time. To better understand, we’ve put together a more detailed and marketable analysis of how content consumption disrupts the B2B space.
Packed with content ideas, insights, and specific consumer data, the goal of this article is to provide marketers with a clear view of an unstable market, to understand how to get good content out, to test possible content marketing efforts. navigate the online business in the new rule.
Let's dive in.
Work from home
Americans spend more time online than ever before. Since everyone is indoors, online activities have reached unprecedented heights and remote work is taking its toll. Mentions of working from home peaked on March 13, showing readiness for previous closures.
We have focused on solutions that allow us to learn and work from home. This tremendous change, usually from working from our offices to operating from our home, has also led to the need for technological contributions. 23.1% of home conversation work is about WFH technology and related topics, mainly in the following three categories:
New technology needed to work remotely
Technology needed to keep in touch
Cybersecurity risks
More meetings are taking place on Zoom, Google Hangouts and Microsoft Teams. Brands make large investments to ensure that their processes and workflows are updated so that partnerships can be continuously monitored remotely. Cybersecurity is an important part of this equation, as employees need the right tools and solutions to be productive while protecting the company’s confidential data.
Zoom has increased usage since the lock was locked. It has also become a popular socializing tool. As a result, the company recently had to deal with data privacy and security when the New York Attorney General examined the offices for data privacy and security practices.
Network, search and SEO. What is your best audience?
When events and conferences are canceled, it seems that marketers are more focused on increasing the top of the marketing funnel instead of going for public target adherence and expansion efforts in search of new offerings. When asked about budget changes for digital marketing efforts, we saw the following:
According to a survey conducted by Chief Marketer’s 2020 B2B Marketing Outlook, the main elements of a content marketing strategy that have proven to be more effective in moving solutions out of the sales funnel are articles and blog posts (55%), feedback and customer testimonials. (43%), and white pages (38%).
Read more - https://deck7.com/blog/impact-of-covid-19-on-b2b-content-consumption?utm_source=Niranjan&utm_medium=steemit
A new report from Centerline Digital examines how VPs and managers and C-level executives react to making decisions in the face of different content marketing strategies. Level C managers have shown that while managers take 21% more time to consume content, VPs consume the fastest content, typically 24 hours a day. The report also concludes infographics as a type of high-funnel content, with 59% of top executives prefering video to text format. Visual content is known as the most attractive content on the Internet today.
The influence of the novel coronavirus remains worldwide. With the appearance of long furloughs, the closure of brick warehouses and the potential recession, B2B marketers decide to keep their heads above water. It has become more difficult to move forward with a profitable content strategy because a content marketing agency now has very limited options to explore.
Not being able to act in the physical world has turned our attention to the internet - it is now full of 24/7 online action. This increase in Internet use has put traders in a bit of a dilemma when it comes to dealing with COVID-19 through content marketing.
Needless to say, this is a difficult time for marketers to understand how the market is changing in real time. To better understand, we’ve put together a more detailed and marketable analysis of how content consumption disrupts the B2B space.
Packed with content ideas, insights, and specific consumer data, the goal of this article is to provide marketers with a clear view of an unstable market, to understand how to get good content out, to test possible content marketing efforts. navigate the online business in the new rule.
Let's dive in.
Work from home
Americans spend more time online than ever before. Since everyone is indoors, online activities have reached unprecedented heights and remote work is taking its toll. Mentions of working from home peaked on March 13, showing readiness for previous closures.
We have focused on solutions that allow us to learn and work from home. This tremendous change, usually from working from our offices to operating from our home, has also led to the need for technological contributions. 23.1% of home conversation work is about WFH technology and related topics, mainly in the following three categories:
New technology needed to work remotely
Technology needed to keep in touch
Cybersecurity risks
More meetings are taking place on Zoom, Google Hangouts and Microsoft Teams. Brands make large investments to ensure that their processes and workflows are updated so that partnerships can be continuously monitored remotely. Cybersecurity is an important part of this equation, as employees need the right tools and solutions to be productive while protecting the company’s confidential data.
Zoom has increased usage since the lock was locked. It has also become a popular socializing tool. As a result, the company recently had to deal with data privacy and security when the New York Attorney General examined the offices for data privacy and security practices.
Network, search and SEO. What is your best audience?
When events and conferences are canceled, it seems that marketers are more focused on increasing the top of the marketing funnel instead of going for public target adherence and expansion efforts in search of new offerings. When asked about budget changes for digital marketing efforts, we saw the following:
According to a survey conducted by Chief Marketer’s 2020 B2B Marketing Outlook, the main elements of a content marketing strategy that have proven to be more effective in moving solutions out of the sales funnel are articles and blog posts (55%), feedback and customer testimonials. (43%), and white pages (38%).
A new report from Centerline Digital examines how VPs and managers and C-level executives react to making decisions in the face of different content marketing strategies. Level C managers have shown that while managers take 21% more time to consume content, VPs consume the fastest content, typically 24 hours a day. The report also concludes infographics as a type of high-funnel content, with 59% of top executives prefering video to text format. Visual content is known as the most attractive content on the Internet today.