Content Marketing Is Stuck in a Bizarro World

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy.

Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello," or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?
Yeah, that Bizarro World.

In the real world, “content marketing” may be a trendy term, but it’s far from a trendy strategy. The next time you find yourself questioning the value of content marketing, take a good look at what you’re doing.

Is it content marketing? Or are you kidding yourself?

To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World.