Google’s Chrome ad blocking arrives tomorrow
Google is enabling its built-in ad blocker for Chrome tomorrow (February 15th). Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, just ones that are considered bad using standards from the Coalition for Better Ads.
The majority of problematic ad experiences are controlled by the site owner,” explains Chris Bentzel, Chrome engineering manager. As a result, Google is taking a three-step process to tackling these bad ads by evaluating sites, informing sites of issues, and then allowing sites to correct problems before a block is enforced.
Once ads are blocked in Chrome they’ll be filtered at the network level to prevent them from loading at all. Chrome will check a site against known ad-related URL patterns from the EasyList filter, blocking the request is there’s a match.
source- https://www.theverge.com/platform/amp/2018/2/14/17011266/google-chrome-ad-blocker-features
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Great post
Upvote and resteem.
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