Well, this may help you wrap your head around it, some of it is BS! That’s not to say most of it is, I think people generally want to be civil and respectful but get pulled into polarized debates and angered by trolls, and monetization, while it does increase the amount of brown nosing, it also manages to curb a lot of the trolling and baiting, which is very nice for those of us who just want to SHARE rather than convince.