I think developers will do so as it will be the will of both the creators and consumers given that they will be eliminating the intermediary that makes everything more expensive for both parts. Now, distribution will be cheaper, easier and more focused on the needs and wants of the user.
This is the hope but then I also did some work for Nokia when they still had over 50% market share and while I recommended simplification, their development team focused on expanding complication. Developers like to add things because they can, not because it is useful.