FUNCTIONS AND IMPORTANCE OF COMMUNICATION
FUNCTIONS OF COMMUNICATION
Communication has been considered to be the bottleneck of Management, where any management function is just not possible to take place without making use of Communication. We can therefore say that Communication serves four major functions in an organisation, these are Control, Motivation, Emotional Expression and Information. Other than these Communication can also be said to fulfil the following functions in an organisation.
- Instructive Function
- Influence Function
- Integration Function
- Informing Function
- Evaluation Function
- Directing Function
- Teaching Function
- Image Projection Function
- Interview Function
IMPORTANCE OF COMMUNICATION
Good communication has many advantages for a business. Strong communication will
#Motivate employees – helps them feel part of the business
#Easier to control and coordinate business activity – prevents different parts of the business from going in opposite directions
#Makes successful decision making easier for managers– decisions are based on more complete and accurate information
#Better communication with customers will increase sales
#Improve relationships with suppliers and possibly lead to more reliable delivery
#Improves chances of obtaining finance – e.g. keeping the bank up-to-date about how the business is doing
Communication is to an organisation what the nervous system is to the human body. Effective Communication will lead to the smooth working of any organisation. The following points illustrate the importance of Communication in
Business
#SmoothWorkingofaBusinessFirm
#BasisofManagerialFunction
#MaximumProductionandMinimumCost
#PromptDecisionanditsImplementation
#BuildingHumanRelations
#JobSatisfactionandGoodMorale
#AvoidsIllusion
#ContactswithexternalParties.
SO THE BASICS OF EFFECTIVE COMMUNICATION ARE TO
#Seek to Clarify your ideas before you speak
#Examine the true purpose of each communication
#Consider the Total Physical and Human Setting Whenever you communicate
#Consult with others where appropriate, in planning your communication
#Be Mindful, while you communicate, of the overtones as well as the basic content of your message