Mass Communication Elements

1. item
a. Communicator
Communicators in mass communication include networks, local stations,
director and technical staff related to a television show. so,
communicator is a combination of various individuals within an institution
mass media.
b. Contents
Each mass media has its own inner policy
content management, because each medium serves a diverse society
also concerning individuals or social groups. Ray Eldon Hiebert, said
that there are at least 5 mass media contents, ie news and information, analysis and
interpretation, education and socialization, public relations and persuasion, advertising
and other forms of sales and entertainment.

c. Audience
The audiences referred to in mass communication vary greatly. From
millions of television viewers, thousands of readers of books, magazines, newspapers or scientific journals.
Each audience is different from each other, but they can be mutual
reacts the message it receives.
Audiences according to Hiebert have at least some characteristics:

1. It tends to contain individuals who are inclined to share
   experience and influenced social relationships among them.
2. Tend to be large, scattered in various target reach areas
   mass communication.
3. Tend to be heterogeneous
4. Tend to anonym, ie not know each other
5. Physically separated by communicators.
   d. Feedback
   In mass communication feedback occurs not directly, that is
   between the communicator with the communicant in mass communication does not occur
   direct contact. Indirect feedback for example can be shown
   in a reader's letter. On television, the rating of a program is one
   feedback.
   e. Disturbance
6. Channel interference
   For example, a printed error, a missing word or paragraph is omitted
   of the newspapers. also includes an obscure picture
   television, radio waves, batteries worn or newspaper subscriptions
   which is yet to come
7. Semantic Disorder
   Also called language-related disorders. Very
   felt once in the electronic media, for example one of the sayings done by
   reporter, or even pronunciation too quickly.
   f. Gate Keeper
   Are the people who monitor the flow of information in a medium,
   such as reporters, news editors or even film editors, etc. They can
   modify or even add messages to be distributed. They also
   can stop an information and not open "gate" (gate)
   for the release of other information.
   g. Organizer
   Are those who indirectly influence the flow of messages
   mass media. Among other courts, governments, consumers, organizations
   professionals and pressure groups including resource persons and advertisers.