RE: Comic Books from the 90s - Plastic Man from 1999
Never actually had one but I definitely remember seeing a commercials
I'm surprised it he never got in the Toy Story universe
Edit: HOLY bleep! https://en.wikipedia.org/wiki/Stretch_Armstrong#Film
In 1994, Walt Disney Studios obtained the film rights to the character. Several scripts were written, including an early version family comedy written by Greg Erb, a co-writer at Disney. The script which cast Tim Allen in the role of Stretch Armstrong as a "kind of single dad who is a research scientist" and is "stretched too thin" trying to balance his work and family life before he inadvertently accidentally takes one of his experimental serums giving himself "stretchy powers". A later version from Screenwriter Michael Kalesniko was created and it was set in San Francisco. It was about a somewhat socially awkward nobody beset with troubles trying to venture out his failing personal life and is genetically modified with stretching abilities after a failed nuclear fusion experiment and must use his newfound abilities to solve the tragedy that has befallen his family. Among the actors who were considered for the role was Danny DeVito, who refused to do the film if the script made any jokes about his height, after which due to lack of time on the rights both ideas from Disney were scrapped and the rights were bought up by Hasbro.[6]