colors play a very important role

In the magical world of design, colors play a very important role . When creating a brand guide for your business, it’s essential to pick the right colors early on. Understanding the psychological effects of colors is a great starting point. But your efforts shouldn’t stop there!
There are perceptions associated with color that go much deeper than the common things we know about them. In this article, we want to share some unexpected situations in which color has an important influence over our perceptions of reality.
Black Effects
The color black is timeless, sleek, clean-cut and exudes confidence. However, it also represents darkness, violence and angst. Depending on how it’s used, black can have different meanings in clothing, sports uniforms and in design.
White is primarily seen as a peaceful color. White is the color of cleanliness, order and moral goodness. Let’s consider a few things we associate with the color white:
White doves, White wedding dresses, White doctor’s coats Fluffy, white clouds Beautiful, white snow
In many cultures, white is the color of purity and innocence. In some Asian countries, white is the color of reincarnation and new beginnings. If we look at antique and religious paintings, the “holy” and “good” characters are painted in white or very light colors. In the same instances, the “bad” and the “evil” are portrayed in darker colors.
Red Effects
The color red has always been associated with passion, intensity, danger and alertness. Just think about the things that are associated with this color: fire trucks, red traffic lights, ambulances and police lights—and also the the color of blood. Red is the kind of color that carries a lot of power. Unfortunately, it also has some qualities that could be contradictory in certain situations.
The color yellow is the easiest color to see with the human eye. It is a powerful color in daily life and also in design. According to how the human eye sees color wavelengths, yellow is the strongest of all. Yellow is also colorblind-safe, meaning that even if a person is colorblind, they will still see yellow.
Blue is the color of the sky and water. It is tranquil, inviting and calming. Blue is considered a corporate color and commonly used in business-oriented designs. Blue is also favored by both men and women, in all of its shades. Overall, it is a color with great psychological value.
Green is the most present color in nature. We will always associate green with trees, plants and leaves. It is not surprising then that green is almost always used in branding that has to do with organic, green or ecological products.