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RE: Investing in Disney Dollars, Part I: The Case for Increasing Value
I really liked your post because you explain in detail how speculation works, anything can go up in price but this has its explanation.
When people "invest" in these kinds of things they do so more by faith than as a sequence of a logical explanation.
Faith and, in this case, a lot of people have some personal or emotional connection to the characters that are part of this brand.