New Coinbase Layout?

Anyone notice that coinbase just switched around the list of their cryptos just a minute ago from Bitcoin ---> Ethereum ---> Litecoin to Ethereum ---> Litecoin ---> Bitcoin

Before

After

It's a small detail but without a doubt there was plenty of internal meetings about this in coinbase HQ and it's a very deliberate action.

As a layout it also de-emphases Bitcoin right? And naturally puts some extra emphasis on ethereum being in top billing position.

Anyone see any reason why this layout change would have been made?

Also, hello steemit; I've been a fly on the wall for a long time but this is my first post, Nice to meet you all! Consider me Introduced! :)