A fact about Coca-Cola

in #cocacola6 years ago

Today, I learned that Coca-Cola introduced in 1999 gas-powered vending machines and were programmed to raise the price of drinks on hot summer days when the demand for cold drinks is rising.
Consumers and competitors resented the audacity, and the company finally abandoned the idea.

Source: http://www.nytimes.com/1999/10/28/business/variable-price-coke-machine-being-tested.html

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