一个橙子的故事---褚橙 The story of an orange-Chu orange

首先迟到的圣诞快乐，或者提前祝大家元旦快乐！

圣诞节陪娃去玩，意外的在商场看到了大名鼎鼎的褚橙，7块5毛钱一个，大约比拳头还小，一个小半斤。作为对比，普通美国甜橙一斤大约六七块钱，也就是褚橙是普通进口橙子的两到三倍价格。记得当时微博铺天盖地的大V们都帮褚橙做宣传，而据说上流社会送礼送褚橙是一种时尚。

那什么是褚橙呢，褚橙实际上是云南冰糖甜橙的一种，但因为它是由昔日烟王红塔集团原董事长褚时健种植而得名。
褚时健在监狱待到80多岁，然后保外就医，二次创业，几年之内重新成为了亿万富翁。因此褚橙结合褚时健不同寻常的人生经历，因此也叫励志橙。

忍不住好奇，买了一箱。橙子味道还可以，算是比较好吃的橙子，但是两到三倍的价格，明显是附加值比较高。同样的一个橙子，因为不同的品牌，价格便天差地别，不得不说，就算在植物界，投胎也是一门学问。

同样的情况，让我想起了丁磊养猪，这么多年过去了，竟然从来没在市面上看到过。据说专供网易食堂还不够吃？

Chu Shijian, China’s 85-year-old “Tobacco King” and former owner of the Yunnan Hongta Group, decided in 2011 to ease his way into retirement by starting a fruit company. Chu Oranges has since become an in-demand option for Chinese buyers worried about food security and taste, according to the Guangzhou-based 21st Century Business Herald.The founder of PC giant Lenovo Group, Liu Chuanzhi, is also no stranger to the back-to-the-land story, having himself set up Liu Peaches earlier this year.
Their careers are all inspirational stories, said Dalian Chong Investment Management Limited investment director Yue Yang. “Consumers buy their fruit, and taste their spirit.”