A number of blockchain projects have been launched with an aim to target the payment markets. One factor has been common amongst all of them: they feel the main problem is that crypto need to be easily utilizable for day-to-day purchases.

That is a very promising path and these companies have a strong consumer-centric mission to bring greater value to customer. But the issue is that market is both condensed by rivel blockchain projects and highly competitve.

PumaPay is different because it is looking at payment markets from the merchant's perspective.

If you ever head to China Town in New York, you'd notice that its a cash environment. New York, one of the most cosmopolitan cities in the world, has an entire region where businesses only transact with cash.

Here's why: businesses in China Town are almost exclusively family-run and they offer very competitive prices compared to general NY rates for... pretty much everything. This means they have very slim margins and that means credit/debit cards have no place in their business model.

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The issues of credit/debit cards for merchants:

Expensive

Card networks and issuing/acquiring banks act as middlemen that commonly take around 3% of the sale price of a product or service. While this is nothing for a company like Apple whose sheets show margins over 25% across most products, this is incredibly expensive in today's competitive environment for small businesses.

The average grocery store aims to retain 10% of sale values once the average cost of business operations (labor, rent, etc.) and cost of goods sold are calculated. Now imagine taking a 3% chunk of that. While the big payment companies and their partners eat only munch 3% of sale value, they end up devouring 30% of the store's profits.

Perhaps now you can see how expensive payment cards are.

Guaranteed Security can be Abused

Card networks give their customers 100% security against fraud, and given that I am a non-business owner, I love this guaranteed no-fraud liability.

But let's face it, there's a good portion of the world that abuses this. In fact, in an aggregate analysis, fraud from credit card holders absuing the system had cost small merchants more than actual theft and scam. This is a shocking fact.

So not only do businesses that accept credit/debit cards have to chunk out a big expense to accept cards, but they take on the huge risk of people abusing the card networks' consumer protection policy by withholding products but claiming fraud. Additionally, not only do the merchants lose the product, but card networks issue penalty "fines" termed chargeback fees.

PumaPay genuinely offers a solution to merchants' dilemma.

It's no surprise that a large number of merchants have already agreed to adopt PumaPay as soon as it launches. Merchants have a vested interest in the success of an alternative to card networks. PumaPay's blockchain basis provides transparency which removes the need for the myriad intermediaries invovled with payment cards and provides credible analysis of when a chargeback request is authentic.

Additionally, the native token makes genuine chargebacks extremely cheap and swift. Right now, both small and large businesses expense large sums on SaaS that handle chargebacks and try to shield against fake claims. These expensive defensive measures would be uncessary with PumaPay.

On a closing note, I want to point out the depth PumaPay's team has gone to ensure PumaPay is the most desirable product for merchants. The reasoning behind their thoroughness is that the tean has tens of years of experience in payment processing fields while being on the merchant side. They have been in the shoes of their target market. PumaPay is optimzed to accept multiple payment formats. Merchants accept varied payment formats and different products or services are paid for in different formats: PumaPay supports single-pay transactions, subscriptions, timed payments, etc. Essentially, this payment channel is smartly designed to fulfill the needs of any merchant.

While other payments-focused blockchain products focus on the same consumer-focused launches, they failed to miss the key point. Merchants need to be heavily incentivized if the teams want to make a wave of disruption across the payments market. Merchants must feel that they are tangibly losing valuable dollars if they skip out on the product, and that is genuinely the case with PumaPay.

Merchants have already lined up to accept PumaPay and the demand will light up like wildfire given that this product brings assurity to all the key pains merchants across the world face.

Be a part of this revolutionary payments product through the PumaPay ICO.

Part 2: Essential Information

🌐 Website: https://pumapay.io/
💡 Whitepaper: https://pumapay.io/docs/pumapay_whitepaper.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2658299.0
💻 Telegram: https://t.me/PumaPay
⌚️ Token Sale: Pre-ICO is LIVE
📃 Ticker: PMA
🔗 KYC: YES
💰 Accepts: ETH; BTC; USD; EUR
↘️ Can’t Participate: China; South Korea

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