Highlights from CMO Disrupt Sydney Event - 21 June 2016 (Part 3 of 3)

continued... 

02.00 PM – 02.25 PM THE RISE OF REAL TIME MARKETING

• How it’s disrupting traditional targeting and decisioning
• Designing a CX around real time omni-channel conversations
• Who’s doing it well and what are they doing? 

Grant Stewart, Head of Strategy, Digital Alchemy  https://au.linkedin.com/in/johngrantstewart … Grant Stewart Head of Strategy at @Digitl_Alchemy

1. #cmodisrupt - 2 second load time expected by 49% consumers pic.twitter.com/EAbRwi734QMichael Sherlock@MichaelSherlock@daveando··Wed, Mar 16 2016 01:30:50ReplyRetweetFavorite
2. Next at #cmodisrupt : Grant Stewart from @Digitl_Alchemy - nice analogy btw real-time data in #smartfarming & mktg pic.twitter.com/f4pN0FnbF5Mark Vozzo@MarkVozzo·Tue, Jun 21 2016 04:45:41ReplyRetweetFavorite
3. At #cmodisrupt : Grant Stewart, Head of Strategy at @Digitl_Alchemy "What is real time marketing?" pic.twitter.com/bSj9UfU6YBMark Vozzo@MarkVozzo·Tue, Jun 21 2016 04:48:15ReplyRetweetFavorite
4. #cmodisrupt #edchat relates to the classroom as well as industry pic.twitter.com/8kyuZ9Pd10David Teuma@dteuma12@MarkVozzo··Tue, Jun 21 2016 04:46:52ReplyRetweetFavorite
5. Nice slide at #cmodisrupt by Grant Stewart Head of Strategy at @Digitl_Alchemyshows that real time marketing works pic.twitter.com/mIoq0HuYSyMark Vozzo@MarkVozzo·Tue, Jun 21 2016 05:00:24ReplyRetweetFavorite
6. Thx Grant Stewart, Head of Strategy at @Digitl_Alchemy for showcasing real time marketing at #cmodisrupt pic.twitter.com/5KANnHL7QiMark Vozzo@MarkVozzo·Tue, Jun 21 2016 05:03:48ReplyRetweetFavorite
7. Mark Vozzo@MarkVozzoThx Grant Stewart, Head of Strategy from @Digitl_Alchemy for you talk on Real Time Marketing at #cmodisrupt https://twitter.com/conniesellaro/status/745116242231472128 …Tue, Jun 21 2016 04:52:06ReplyRetweetFavorite

02.25 PM – 03.05 PM CUSTOMER JOURNEY 3.0 

• Effectively engaging with your omni-channel customer
• Responding to the customer of the future: digital, omnipresent and in real-time
• The future of digital platforms – interoperability and cross channel ubiquity
• A look at the tech that is changing your relationship with your customer
• Strategies for driving an all inclusive customer journey

Jane Power, Director, Brand and Health & Care Marketing, Bupa  https://au.linkedin.com/in/janepower2 … Jane Power of @BUPA
Jac Phillips, Head of Brand and Marketing, Bank of Melbourne  https://au.linkedin.com/in/jac-phillips-0541201 … Jac Phillips (@cheekwear) , Head of Brand & Marketing at @BankofMelb
Chris Bennetts, Executive Director, Transport for NSW  https://au.linkedin.com/in/chris-bennetts-1350266 … @Bennetts_chris , Exec Direction for @transport_nsw
Alex Gibbs, CMO, The Wine Society  https://au.linkedin.com/in/alexcgibbs … @AlexCGibbs, CMO of @WineSociety1946
Joel Pinkham, Director of Analytics, Shoes of Prey @joelpinkham Director of Analytics at @shoesofprey

1. Mark Vozzo@MarkVozzoNice lineup of brands from different industries: Healthcare, FinServ, Food & Bev and Fashion at #cmodisrupt  https://twitter.com/MarkVozzo/status/745121798312722432 …Tue, Jun 21 2016 05:14:00ReplyRetweetFavorite
2. Panels #CMOdisrupt : Jane Power of @Bupa, @cheekwear of @BankofMelb,@AlexCGibbs of WineSociety & @joelpinkham pic.twitter.com/1mSOEwKMiYMark Vozzo@MarkVozzo·Tue, Jun 21 2016 05:10:55ReplyRetweetFavorite
3. Angela Greenwood@angegreenwood@joelpinkham speed of delivery is a critical factor in #customerexperience#CMOdisruptTue, Jun 21 2016 05:08:05ReplyRetweetFavorite
4. Connie Sellaro@conniesellaroIt's less about knowing the demographics and more about knowing the individual @shoesofprey #CMOdisruptTue, Jun 21 2016 05:47:33ReplyRetweetFavorite
5. Paula Rodgers@paularodgers#cmodisrupt There isn't a good customer journey where speed isn't a factor @joelpinkham from @shoesofpreyTue, Jun 21 2016 05:09:08ReplyRetweetFavorite
6. Mark Vozzo@MarkVozzo'It important that you hire a mix of business leaders and wine lovers' @AlexCGibbs, CMO of @WineSociety1946 #CMOdisruptTue, Jun 21 2016 05:24:48ReplyRetweetFavorite
7. Hire people with the right attitude and who are customer centric @BankofMelb#CMOdisrupt #customerexperience pic.twitter.com/i2Hb9YTK8vConnie Sellaro@conniesellaro·Tue, Jun 21 2016 05:15:12ReplyRetweetFavorite
8. Mark Vozzo@MarkVozzoA core value at @WineSociety1946 is personal service & product knowledge plays a vital role in that #cmodisrupt  https://twitter.com/MarkVozzo/status/745125294676148224 …Tue, Jun 21 2016 05:29:35ReplyRetweetFavorite
9. Angela Greenwood@angegreenwood@AlexCGibbs "if your culture isn't right, don't bother about your customer experience because it won't exist" #CMOdisruptTue, Jun 21 2016 05:37:16ReplyRetweetFavorite
10. If you don't have a strong culture forget about the customer experience - Alex Gibbs CMO Wine Society #CMOdisrupt pic.twitter.com/mBCGbbCnSbPeter Nejaim@pnejaim@MarkVozzo··Tue, Jun 21 2016 05:39:40ReplyRetweetFavorite
11. Mark Vozzo@MarkVozzo"It doesn't matter how good your strategy is, if your culture is bad you'll fail." Jac Phillips, Head of Mktg, @BankofMelb #CMOdisruptTue, Jun 21 2016 05:42:20ReplyRetweetFavorite

03.05 PM – 03.35 PM CONSUMERS AS DISRUPTORS
• Trends that are shaping the media landscape and how brands (and Citi) are innovating in response
• Identifying the disruption from within to drive strategy
• Citi’s approach to digital and social platforms – going global, staying local
• The Future of CX & UX: device & tech driven experiences, interoperability and cross channel ubiquity
• Finding the intersection between social, digital and media within Citi

Linda Duncombe, CMO & MD, Global Head of Growth, Citi Fintech Group New York  https://www.linkedin.com/in/linda-duncombe-1a92b415 … Linda Duncombe, CMO at @citi FinTech Group

1. Close keynote #cmodisrupt : Linda Duncombe, CMO at @Citi FinTech Group (an aussie running digital in the US) pic.twitter.com/06DH3EvzTxMark Vozzo@MarkVozzo·Tue, Jun 21 2016 05:51:32ReplyRetweetFavorite
2. @Citi Linda Duncombe sharing insights as to how digital marketing is changing #CMOdisrupt @TechExecAU pic.twitter.com/t704vZXRpwRyan Liddle@ryanlddlr@TechExecAU··Tue, Jun 21 2016 05:52:55ReplyRetweetFavorite
3. Angela Greenwood@angegreenwoodLinda Duncombe @Citi - customers aren't talking about disruption, they're just saying "make my life easier" #CMOdisruptTue, Jun 21 2016 05:55:23ReplyRetweetFavorite
4. Nice stats at #cmodisrupt frm Linda Duncombe, CMO at @Citi abt Messaging Apps, a personalization opportunity pic.twitter.com/qSIqkN8fv5Mark Vozzo@MarkVozzo·Tue, Jun 21 2016 05:59:13ReplyRetweetFavorite
5. Messaging apps is a channel to look out for. Marketers need to get into this category #CMOdisrupt #customer pic.twitter.com/XuyKI108o6Connie Sellaro@conniesellaro·Tue, Jun 21 2016 05:56:44ReplyRetweetFavorite
6. Linda Duncombe, CMO at @Citi FinTech Group is a fan of @YouTube & using video as a marketing channel. #CMOdisrupt pic.twitter.com/KA7Z6bBW0GMark Vozzo@MarkVozzo·Tue, Jun 21 2016 06:03:43ReplyRetweetFavorite
7. Top3 things people do in US: sleep work watch digital video #thinkdifferently@TechExecAU @PeopleQuest1 #CMOdisrupt pic.twitter.com/evfv26WE6PRyan Liddle@ryanlddlr·Tue, Jun 21 2016 06:02:13ReplyRetweetFavorite
8. Linda Duncombe, CMO at @Citi "We are piloting retinal scan ATMs". They are disrupting the industry #cmodisrupt pic.twitter.com/TMfGNTnI3kMark Vozzo@MarkVozzo·Tue, Jun 21 2016 06:07:30ReplyRetweetFavorite
9. Mark Vozzo@MarkVozzo#cmodisrupt Linda Duncombe, CMO at @Citi "It's healthy to have diversity on your mktg teams, we hav a mix of both banker's & non-bankers"Tue, Jun 21 2016 06:15:33ReplyRetweetFavorite
10. Linda Duncombe from @Citi finishing off a great day at #CMODisruptpic.twitter.com/ZjfQIL35F3TechExec.@TechExecAU·Tue, Jun 21 2016 06:06:14ReplyRetweetFavorite
11. #cmodisrupt : closing slide (seen this b4) nice reminder from Linda Duncombe, CMO at @Citi on the mobile age. pic.twitter.com/vEkbXMQpwaMark Vozzo@MarkVozzo·Tue, Jun 21 2016 06:17:37ReplyRetweetFavorite
12. #CMOdisrupt is a wrap! Thx to all the gr8 speakers & OmniChannelMedia for hosting today @ArtGalleryofNSW pic.twitter.com/3DamzIFlxKMark Vozzo@MarkVozzo·Tue, Jun 21 2016 06:22:25ReplyRetweetFavorite
13. TT Mobile AU@TTMobile_au#cmodisrupt is now trending in Australia, ranking 22Tue, Jun 21 2016 06:36:44ReplyRetweetFavorite

03.35 PM – 04.15 PM CANAPÉS & GIN TASTING 

Archie Rose Distilling Co. is a custom-designed boutique distillery and bar in Rosebery, Sydney just 5km south of the CBD. Opening in 2015 we became the first multi-spirit distillery in Sydney in over 160 years. Dedicated to honouring the city’s rich spirit-making past and shaping its future, we hand craft spirits on site, including gin, vodka and whisky and our distillery has been custom designed to give people a unique behind the scenes look at the distilling process from grain to glass. The Archie Rose Bar is located just three metres away from our distillery and has been created as a place where people gather to savour our gin, vodka and whisky in spirit flights and cocktails along with other exceptional products from around the world. Founded by Sydney-sider Will Edwards, the inspiration for Archie Rose came from the Tasmanian distilling industry and the urban distilleries of New York and London.   

Thanks CMO Disrupt.