Neuromarketing research

Neuromarketing research has revealed the following results about all human beings:
Humans are driven mainly by emotions, not logic (but we justify our emotional signals with logical reasons)
95% of decisions are made subconsciously
Avoiding pain is a stronger motivator than seeking pleasure
Social norms such as reciprocity, authority and social proof influence our behaviour
Certain colours elicit a particular emotional reaction
Visuals are processed more quickly than words
Images of beautiful women, children, and puppies are universally appealing
Prices with round numbers (like £100) are processed more easily, yet numbers like £99.99are perceived as a better deal
The first and last parts of a message are especially important in setting the context for how a message is perceived

Credit : Dr. Muhammad Zubair (Linkedin)