For those of us who are into Genesis Mining, we can only hope that no one else get's into it anymore. Because with each new miner entering the scheme, the bitcoincake has to be divided in ever smaller portions.
And then we are still in 'positive' mode, meaning we believe we actually get 'mined' bitcoins back. What is more realistic, is that Genesis Mining pays us back our own bitcoins at an ever slower and smaller rate. And for that they even don't need to have any mining equipment :-)