ClearCoin: The Clear Choice.

The clear choice is ClearCoin.
"That's the slogan," said Dave, from Marketing Giant Inc.
He tapped his pointer on the whiteboard where he had quickly sketched a logo. It was ClearCoins' logo - a blue gradient circle with a white center- he placed a large green check mark on it with permanent laundry pen; then, he checked his watch.

"Thank you for your kind attention," he announced; adding, "Please, have a mockup pamphlet readied. Clearcoin - clear choice . . . ClearCoin - clear conscious. . . throw some copy around it have it on my desk this afternoon. I'll approve it and we'll send it for printing."
"I have a lunch date with a new client. . . . I can just make it."

With that, he was gone.

Arthur Chesterfield slowly surveyed the remaining members of his conference room.

"That man has a gift." He stated.

"Let's get to it!" Arthur boomed. "You heard the man."

Sheepishly, Carol Caller raised her hand.

"Yes, Carol?" Asked Arthur, surprised.

"I know that I'm new . . . and maybe this is out of . . . well, the thing is . . . . what does ClearCoin do?" Carol questioned.

"It's a blockchain thing," announced Ted, from copy editing. "You heard the man."

"But, what does it do?" repeated Carol.

It will revolutionize the industry," provided Arthur confidently, "Marketing will never be the same. Just look at the artwork that Dave drew for us. Just imagine the shiny pamphlets we are going to sell: It's the clear choice.

Arthur Chesterfield smiled knowingly. Slick shiny pamphlets were great. The customer got something they could hold. Tangible proof of money well spent.

"We want e-mail, pamphlets, take out a full-page ad in trade magazines," Arthur ordered. "We want something the customer can see . . . that's what we get paid for."

"Aww . . . no." said Carol.

Quite . . . it was so quiet in that boardroom that crickets were afraid to chirp.

"I read the white-paper," said Carol. "What they are doing is putting us out of business."

The old man leaned forward and gave Carol that squinty ‘Popeye’ look with which he so famously fired people.

Carol went on, "ClearCoin is a blockchain based tracking and analytic system. Plain and simple it lets business owners know how effective their advertising dollars are being spent.

“I told you it was a blockchain thing,” said Ted.

Carol rolled her eyes and continued, “If we continue to spout catchy slogans and checkmark logos instead of making a real marketing effort to help these companies . . . we are dinosaur eggs.”
Dinosaur eggs, thought Arthur, catchy . . . just the kind of creative imagery he had hired Carol for in the first place.

Carol slammed her hand hard on the conference table. “You’re not listening to me. . . . Where’s Dave?!” she almost shouted.
“Dave’s not here", called Ted.
“Shut up Ted!” snapped Carol.

“Tomorrow, Dave is going to waltz in here and draw on the easel and checkmark something like Steem.it . . . get paid to meme it, and then breeze off to play golf."

"It doesn’t work . . . and ClearCoin exposes that kind of failed advertising!”

Carol took a deep breath and started over.
“Mr. Chesterfied, The biggest digital advertising companies share hundreds of billions of dollars in ad revenue each year. Each ad is not a winner, some are outright frauds . . . lackluster at best. Over 16 billion dollars a year is wasted on poor advertising.”

“ What I'm saying is: We can be part of the Solution Mr. Chesterfied.” Carol, suddenly saw what sparked her outburst. “We can use ClearCoin ourselves, to track our own effectiveness.”

"We can change the way we do business . . . we can change advertising."

"We can be Heros."
Carol went quite, and let the David Bowie line linger.

After a reflective moment, the old man offered a smile . . . “Not dinosaur eggs, Carol?”
“Not dinosaur eggs," repeated Carol, a warmness returning to her heart.

“Ted,” boomed Arthur Chesterfield, “ get me this white-paper . . . and find out what a blockchain is . . . you are doing a presentation on it tomorrow.”
"Run it by Carol first . . . she's the new team leader."

Arthur Chesterfield sat back in his large conference room chair, and looking at the easel said, “At least Dave will always have that gift."

ClearCoin2018

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You can find this contest by following this link.
https://steemit.com/cryptocurrency/@originalworks/120-steem-submission-bonuses-sponsored-writing-contest-clearcoin

Thank you, I hope you had as much fun reading this post as I had in writing it.

H. G.

Full disclosure:
I've scanned the whitepaper. There is so much more to this product than can be realized in a few hundred words. I entered the contest because I think it is a great product and deserves more attention. Oh, and I bought more than a minimum amount of ClearCoin from the ICO.