Blog Organisational Management 23 11 17

Change Management
Change management can be viewed in many different lights but the most relevant to talk about in this context would be to in relation to innovation.
Companies need to be agile, and willing to opt for new products and approaches to stay relevant and profitable. If a company allows itself to stagnate it will lose its market position and customers will be swayed by newer better companies. Many companies struggle to be first to market and in the rush, they lose sight of making great products or services. While no one denies the power in being first to market and getting ahead of the competition, some companies take a different approach.
Apple was one of these companies. In the book Freakonomics, the author relays a story of how Steve Jobs was interviewed about the role of innovation and being the first to market. In this, he suggested it wasn’t important to be first in the market. It was simply important to be the best in the market.
After reading this, I researched some of apple’s products. It turns out apple doesn’t in fact create anything, apple sees what works and makes it better. Here are some examples:
• The IPhone was not the first touchscreen phone – existed in 1992 Simon made by IBM.
• The iPad was not the first tablet computer - existed in 1993 EP personal computer.
• Apple did not create the thunder port - existed in Intel’s light peak.
• Apple did not create the mag safe - Asian household appliances.
• Apple did not make the first mp3 Player - multiple iterations before the iPod.
• Apple did not make the first smart watch - Pebble and Samsung brand.
But the reason we remember the apple products and not the originals is very simple. Apple is great at innovating. (Forever, 2015)
To sum up, change is constant and those would realise this and maximize the use of change will be successful. Change should be seen as an opportunity and those who don’t will not survive.