Wild urban spaces: Rethinking ecotourism as a mass tourism product

What if the ‘mass’ travel & tourism activities of cities and citizens were ‘sustainable’? Could any of it be counted as ‘ecotourism’?

Thanks to Jim Butcher for inviting Sudipta K Sarkar to share this “Good Tourism” Insight.

After more than a year of the COVID-19 pandemic, global mobility has been significantly incapacitated leading to manifold adverse effects on the tourism industry across the world. While some rejoice because destinations finally have the chance to heal after years of being overwhelmed by international tourism, many others suffer as places that are socioeconomically-dependent on tourism become horribly desolate.

As the tourism industry and policy-makers struggle to devise ways to keep tourism businesses afloat, different sections of global tourism academia contemplate how a sustainable future of tourism might look in a post-pandemic scenario. Some look to a ‘green recovery’, a ‘green re-set’ and a ‘de-growth’ approach.

Such discussions are not new. They have been going on for well over two decades in the academic discourse on tourism’s sustainability. What difference have they made?

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